Tono de Marca

encouraging, gentle, and personal

Valores de Marca

• •Spreading Faith and Grace
• •Community
• •Authenticity and Personal Connection
• •Simplicity and Accessibility

Mejores Prácticas

• •Lead with "Gentle Encouragement": Every piece of copy, from product descriptions to social media replies, should feel like a supportive note from a friend. Use words like "gentle," "reminder," "hope," and "encouragement."
• •Embrace Personal Storytelling: Continue sharing personal reflections and stories. This reinforces authenticity and makes the brand more relatable than a faceless company. Use "I" and "we" to share from the brand's perspective and "you" to speak directly to the customer's experience.
• •Foster Community with Questions: Actively invite engagement by asking thoughtful, open-ended questions in social media captions. This turns a one-way broadcast into a two-way conversation, strengthening the "#gracegang" community.
• •Keep it Simple and Clear: The brand's strength is in its simplicity. Avoid overly complex theological language or aggressive sales tactics. The copy should be as clean and minimalist as the product designs —easy to read, understand, and absorb.
• •Maintain Visual and Textual Harmony: Ensure the calm, clean, and bright aesthetic of the brand's photography is always matched by the copy. The words should evoke the same feeling as the images: peaceful, hopeful, and modern.

Percepción Social

The brand is perceived as a source of daily encouragement and inspiration, with high customer satisfaction regarding product quality and design. There is strong community resonance, fostering a supportive environment among customers.

Ejemplos de Copy

• •A simple, gentle reminder for your everyday: You are deeply and completely loved. Our new 'Beloved' sweatshirt is designed to be more than just cozy —it's a wearable truth for the days you need it most. Wrap yourself in grace. Tap to shop. #graceupongrace #beloved #faithbasedapparel #christiangift
• •In a world that can feel loud and complicated, find strength in simple truth. The Grace Upon Grace Co. creates modern, minimalist apparel to help you carry your faith into every part of your day. Soft, comfortable, and meaningful. Shop our collection of tees and sweatshirts today.
• •More than just a tee, this is our anthem. The "Grace Upon Grace" tee is a nod to our favorite verse, John 1:16, reminding us that His grace is abundant and never-ending. Made from ultra-soft, breathable cotton with a classic unisex fit, it ’s designed for everyday comfort and effortless style. Let this shirt be your simple reminder of the endless love and favor poured out for you.
• •A little encouragement for your Wednesday...
• •Just like the sun rises each morning without fail, so does His mercy. Whatever you're facing today, we're praying you feel the warmth of His promises and the steady presence of His love. What's one thing you're thankful for today? Let us know in the comments. 👇 #gracegang #newmercies #morningprayer #communityoffaith