Tono de Marca

Authentic & Genuine, Passionate & Enthusiastic, Conscious & Purposeful, Curatorial & Knowledgeable, Artistic & Creative

Valores de Marca

• •Sustainability & Responsibility
• •Authenticity & Individuality
• •Quality & Timelessness
• •Craftsmanship & Storytelling
• •Community & Connection
• •Creativity

Mejores Prácticas

• •Champion Authenticity in Every Word: Always use genuine, honest language. Speak from a place of passion for vintage and sustainability. Avoid overly corporate jargon or marketing speak. Let the love for the items and the mission shine through.
• •Tell the Story, Don't Just Sell the Product: For each item or collection, highlight its history, unique characteristics, or the story behind its repair. This reinforces the curatorial and passionate aspects of the brand.
• •Educate with Enthusiasm: Share insights about the benefits of vintage, the importance of sustainable practices, or the craftsmanship of older garments. Frame this information in an inspiring and positive way, reflecting a conscious and purposeful brand.
• •Embrace the "Perfectly Imperfect": When describing items, be transparent about their "well-loved" nature and celebrate the "conspicuous repairs" as badges of honor and artistry, rather than flaws. This reinforces the values of authenticity and craftsmanship.
• •Foster Community Through Inclusive Language: Use a warm, approachable, and engaging tone in all communications, especially on social media. Ask questions, invite dialogue, and make customers feel like they are part of a like-minded community that values style, history, and sustainability.

Percepción Social

Unique & Curated, Sustainable & Ethical, High-Quality, Artistic & Distinctive, Authentic & Passion-Driven, Nostalgic & Meaningful

Ejemplos de Copy

• •Headline: Beyond Vintage. It's a Legacy Worn. Body: At The Goody Vault, every stitch tells a story. We hand-select timeless workwear, sportswear, and militaria, breathing new life into each piece with artful repairs. Discover unique garments that champion sustainability and authentic style. Wear the change.
• •Headline: Consciously Curated. Distinctly Repaired. Uniquely Yours. Body: Forget fast fashion. The Goody Vault offers a collection of vintage treasures, each with its own character, thoughtfully mended to journey with you. Embrace the art of sustainable style and find pieces that truly speak to who you are.
• •Instagram Post (Image: Close-up of a creatively patched denim item): Caption: "Scars into stars ✨. This isn't just a repair; it's a rebirth. At The Goody Vault, we honor the history of each garment while crafting its future. Wearable art that’s kind to the planet. What story will your Goody Vault piece tell? #TheGoodyVault #SustainableStyle #VintageRepair #ConspicuousConsumption #TimelessFashion #ChicagoVintage #WearYourValues"
• •Website About Us Snippet: "The Goody Vault began with a passion for the untold stories in well-loved clothing and a commitment to a more sustainable future. We believe in the enduring quality of vintage and the art of repair, offering you unique, hand-picked garments that let you express your individuality while treading lighter on the earth."
• •Facebook Ad Headline: Own a Piece of History. Define Your Future Style. Body: Explore The Goody Vault’s curated collection of vintage apparel and artfully repaired garments. Find unique, sustainable pieces that make a statement. Shop online or connect with us to discover your next timeless treasure.