Brand Tone

authentic, artistic, and serene

Brand Values

• •Craftsmanship and Quality
• •Emotional Connection
• •Artistic Expression
• •Authenticity and Love

Best Practices

• •Lead with Emotion: Always connect the product to a feeling, memory, or value. Use evocative language that resonates with the brand's core principles.
• •Emphasize Craftsmanship: Consistently use terms like "handcrafted," "meticulously made," and "artisanal" to reinforce the quality and uniqueness of the products.
• •Maintain a Serene and Authentic Voice: Avoid loud, flashy, or urgent language. The tone should always be calm, confident, and genuine.
• •Tell a Story: Whether it's the inspiration behind a collection or the process of creating a piece, storytelling helps to build a stronger connection with the audience.
• •Focus on "You": Address the customer directly and make them feel seen and understood. Frame the products as something that will enhance their life and reflect their personal style and values.

Social Perception

The Good Universe Studio is likely perceived as a high-quality, artisanal jewelry brand. Customers are probably drawn to the unique designs and the personal touch that comes with handcrafted items. The brand's serene and artistic presentation likely attracts a clientele that appreciates minimalist aesthetics and values the story behind the products they purchase. The lack of widespread reviews could mean that the customer base is loyal and finds the product and experience to be in line with their expectations, thus not feeling a strong need to post public reviews.

Copy Examples

• •Introducing 'Whispers of the Sea,' our new collection inspired by the serene and powerful rhythm of the ocean. Each piece is handcrafted to carry a memory of the waves and the tranquility of the shore. Discover the collection and find the piece that speaks to your soul.
• •More than just an adornment, it's a feeling. Our Silver Soul Ring, meticulously crafted to be a companion on your journey. Let it be a reminder of your inner strength and light.
• •A little something to brighten your day. For a limited time, enjoy complimentary shipping on all orders. Each of our handcrafted pieces is made with love, waiting to become a part of your story.
• •The 'Finally Clean Quartz Ring'—a statement of clarity and purpose. This stunning piece features a hand-selected quartz, known for its healing properties, set in recycled sterling silver. A testament to minimalist beauty and mindful design.
• •From a small studio in Brooklyn, a universe of ideas is born. The Good Universe Studio is more than just jewelry; it's a celebration of the emotions and memories that connect us all. Thank you for being a part of our journey.