Brand Tone

Playful & Humorous, Supportive & Appreciative, Convenient & Modern, Slightly Edgy & Bold, Handmade & High Quality

Brand Values

• •Supporting Independent Artists
• •Facilitating Connection
• •Creativity & Uniqueness
• •Convenience
• •Social Responsibility
• •Quality & Craftsmanship

Best Practices

• •Embrace Wit and Playfulness: Inject humor and clever wordplay where appropriate, aligning with the "dopest," "edgy," and fun-loving aspects of the brand. Don't be afraid to be a little sassy but keep it inclusive.
• •Always Champion the Artists: In product descriptions, social media, and email marketing, consistently highlight that the cards are from independent designers. Mentioning artists by name or sharing their stories can reinforce this core value.
• •Keep it Real and Relatable: Use conversational language. Avoid overly formal or corporate jargon. Write as if you're talking to a friend who appreciates cool, unique things.
• •Highlight Convenience and Modernity: Emphasize how easy and seamless the service is. Use phrases that convey speed and efficiency in the context of thoughtful snail mail.
• •Be Bold but Heartfelt: While some messaging can be edgy, always tie it back to the core purpose of connection and delivering genuine feelings. The "snail mail with love" aspect should always shine through, even with a humorous twist.

Social Perception

Positive & Appreciated, Seen as a Go-To Solution, Supportive of Artists, Fun & Engaging

Copy Examples

• •Headline for Social Media Ad: "Your feelings, their awesome art, our stamp. Send some snail mail magic without the post office hustle. ✨ #TheGoodSnail #RealCardsRealEasy"
• •Product Description for a Humorous Birthday Card: "Another year older, still not wiser? Perfect. This card says it all so you don't have to. Designed by the brilliantly witty [Artist Name]. We'll even write your questionable well-wishes and mail it. #SupportIndieArt #BirthdayLaughs"
• •Email Subject Line: "Don't let your 'thinking of you' become a 'thought I had last week'. 🐌💨 Send a card!"
• •Instagram Caption: "Life's too short for boring cards. We’ve got real cards by real artists that actually say what you mean (or what makes you laugh). Pick it, personalize it, we’ll send it. Easy peasy. #TheGoodSnailDelivers #SendMoreMail"
• •Website Banner Text: "For feelings that are too big for a text. The Good Snail: Dope cards from indie artists, delivered. 💌"