Brand Tone

Friendly, Conscious, & Curated

Brand Values

• •Health & Wellness
• •Community
• •Discovery & Curation
• •Accessibility & Inclusivity
• •Social Responsibility & Sustainability
• •Quality & Taste

Best Practices

• •Create a Brand Voice Guide: Develop a document that explicitly defines The Goods Mart’s tone (e.g., friendly, knowledgeable, conscious, upbeat), provides examples of "do's and don'ts" for language, and lists key messaging points. Share this with anyone creating content.
• •Emphasize Storytelling: Consistently share the stories behind the products and their founders. This reinforces values like discovery, mission-driven, and community, and allows the conscious and curated aspects of the brand to shine.
• •Engage Authentically: When interacting on social media or with customers in-store/online, use a warm, genuine, and helpful tone. Respond to comments and questions in a way that reflects the brand's friendly and approachable nature.
• •Highlight "Better-For-You" & Impact, Not Just Restriction: Focus on the positive aspects of the products – their deliciousness, quality ingredients, the good they do (for health, for the planet, for communities) – rather than solely on what they lack (e.g., "no artificial anything"). This maintains an upbeat and inviting tone.
• •Be Visually Consistent: Ensure that all visual content (photography, graphics) aligns with the brand’s bright, clean, and friendly aesthetic. This visual tone should complement the written copy to create a cohesive brand experience. The style seen on their Instagram is a good benchmark.

Social Perception

Innovative & Trend-Setting, Trusted Curator, Community-Oriented & Ethical, Mission-Driven, Accessible (with a caveat)

Copy Examples

• •Instagram Post (New Product Arrival): Say hello to your new afternoon pick-me-up! 👋 We're so excited to welcome [Brand Name]'s [Product Name] to our shelves. Crafted with love, all-natural ingredients, and a story that inspires, it’s a snack you can feel *really* good about. Come discover your next favorite! #TheGoodsMart #BetterSnacking #EmergingBrands #ShopLocalNYC
• •Website Banner (Highlighting Values): More Than Just a Store. We're your friendly neighborhood spot for discovering delicious, better-for-you snacks from mission-driven makers. Good for you, good for the community. That’s the Goods Mart promise. ✨
• •Email Newsletter Snippet (Promoting a Themed Box): Tired of the same old snacks? Let us surprise you! Our 'Discovery Snack Box' is packed with handpicked goodies from incredible emerging brands dedicated to flavor and a positive impact. Taste the future of snacking, delivered to your door! [Link to Shop]
• •In-Store Signage (Near a featured brand): Meet the Maker! [Brand Name] is changing the game with their [unique selling proposition, e.g., 'planet-friendly packaging' or 'upcycled ingredients']. We love their passion, and we think you will too. Ask us for a sample! #SupportSmall #ConsciousConsumption
• •Facebook Ad (Targeting health-conscious locals): Your daily routine just got a whole lot better! Swing by The Goods Mart for your coffee, a healthy bite, and a dose of good vibes. We’re stocked with snacks that are kind to your body and the planet. Find us at [Location] or shop online! #NYCHealth #EatWellFeelGood #CommunityLove