Brand Tone

Nurturing, serene, and authentic, characterized by gentle and inviting language that promotes indulgence and tranquility. It is also educational and transparent, akin to a trusted, well-informed friend passionate about natural wellness, with a principled and determined conviction for artisanal work.

Brand Values

• •Natural & Organic Integrity
• •Holistic Well-being
• •Sustainability & Eco-consciousness
• •Handcrafted & Artisanal Quality
• •Transparency

Best Practices

• •Lead with a Feeling: Start copywriting by thinking about the desired emotional response—calm, nurtured, indulged, peaceful. Use sensory language that evokes these feelings.
• •Emphasize the 'Why': Always connect the product back to the brand's core philosophy. It's not just a lotion; it's a "time of indulgence" and a way to "nurture the body and mind."
• •Be Transparent and Educational: Continue the practice of clearly listing "honest ingredients" and briefly explaining their benefits. This builds trust and reinforces the brand's expertise and authenticity.
• •Use 'Ritual' Framing: Position the use of products as a mindful practice or ritual, not just a routine. Use instructive, gentle commands like "Breathe deeply," "Massage into skin," "Feel tranquility."
• •Maintain Visual and Verbal Harmony: Ensure that the calm, earthy, and natural tone of the copy is consistently reflected in the brand's photography and visual design across all platforms. The aesthetic should always feel serene and authentic.

Social Perception

The Good Hippie is perceived as a high-quality, trustworthy, and effective natural skincare brand, especially for sensitive skin. Customers view it as a genuine small business that cares about its products and customers, associating the 'hippie' in its name with positive, modern interpretations of natural, eco-conscious, authentic, and earth-connected values.

Copy Examples

• •Meet your skin's moment of peace. Our new Radiance Renewal Serum is a concentrated blend of cold-pressed botanicals and therapeutic-grade essential oils, handcrafted to soothe inflammation and unveil your natural glow. Breathe in, press gently into your skin, and let nature do the nurturing. Real ingredients for real results.
• •Transform your bath into a sanctuary. Our Crave Coconut Floral Bath Soak is more than just a bath product; it's a ritual. A moment to disconnect from the noise and reconnect with yourself. Made with real coconut and vibrant flowers, it’s an indulgence your body and mind deserve. #TheGoodHippie #SelfCareRitual #NaturalBeauty
• •Artisanal Skincare, Rooted in Nature. We believe in the power of pure ingredients and the beauty of a quiet moment. Small-batch, vegan, and always handcrafted with intention in Austin, TX. Discover the ritual of real skincare.
• •Your favorite is back in stock. So many of you have shared your love for our Calm Nourishing Butter, and we're delighted to say a fresh batch has just been whipped. Thank you for embracing our philosophy of intentional, natural skincare. Your support for our small business means the world to us.
• •Drench your skin in tranquility. Our Calm Body Oil is a silky, fast-absorbing blend of organic sunflower and sandalwood oils, designed to hydrate deeply and leave a subtle, grounding scent. It's your daily invitation to slow down, breathe deeply, and care for your body with the vibrant gifts of the Earth.