Brand Tone

Sophisticated & Cultured, Appreciative & Passionate, Curatorial & Expert, Inspirational & Evocative, Accessible (in terms of appreciation, if not always price)

Brand Values

• •Uniqueness & Authenticity
• •Quality & Craftsmanship
• •Global Curation & Discovery
• •Storytelling & History
• •Timeless Design
• •Customer Experience & Inspiration
• •Evolution & Innovation

Best Practices

• •Emphasize Storytelling: Every piece has a history. Weave these narratives into product descriptions, social media posts, and blog content. Highlight the origin, craftsmanship, and cultural context.
• •Use Evocative and Sophisticated Language: Employ a rich vocabulary that reflects the quality and uniqueness of the items. Words like "curated," "provenance," "timeless," "artisanal," and "bespoke" can enhance the sophisticated tone.
• •Maintain Visual Consistency: Ensure that all imagery (website, social media, print) is high-quality, artfully styled, and reflects the elegance and curated nature of the brand. The visual tone should match the verbal tone.
• •Educate and Inspire: Position the brand as an authority by sharing knowledge about design history, antique care, and how to integrate different styles. This reinforces the "expert" and "inspirational" aspects of the tone.
• •Personalize the Connection: Continue to highlight the personal involvement and passion of the owners. This adds authenticity and approachability to the sophisticated brand, making clients feel they are engaging with genuine experts who love what they do.

Social Perception

Respected Authority, High-End & Exclusive, Aspirational & Inspiring, Culturally Rich, More than a Store

Copy Examples

• •Headline: Beyond Furniture. Beyond Time. Discover The Golden Triangle. Body: For 35 years, we've journeyed the globe to bring you pieces that don't just furnish a room, but tell its story. Explore our curated collection of Asian and European antiques, where history and modern design converge.
• •Headline: Every Piece a Journey. Every Space a Destination. Body: At The Golden Triangle, we believe in the soul of craftsmanship. Hand-selected antiques from distant lands, each with a unique provenance, waiting to inspire your most personal spaces. Visit our Chicago showroom and find more than an object—find a narrative.
• •Headline: Curated for the Connoisseur. Loved by the Inspired. Body: From ancient artifacts to timeless modern classics, our collection is a testament to enduring beauty and quality. We invite designers, collectors, and all who appreciate the art of living to experience The Golden Triangle.
• •Instagram/Social Post (with image of a unique piece): Text: The elegant curve of a Ming Dynasty chair, the intricate inlay of a French Art Deco cabinet, the bold stroke of a contemporary canvas. At The Golden Triangle, we seek out the extraordinary. This [Piece Name], hailing from [Origin/Period], is more than an antique; it's a conversation with history. Explore its story in our West Town showroom or online. #TimelessDesign #ChicagoAntiques #CuratedLiving #GlobalTreasures
• •Website "About Us" Snippet: Text: The Golden Triangle is not just a store; it's a philosophy. Founded by Douglas Van Tress and Chauwarin Tuntisak, our passion lies in discovering objects with inherent beauty, exceptional craftsmanship, and a unique story. We travel, we explore, we curate—so you can bring a piece of the world, and its history, into your home.