Brand Tone

Proudly Heritage-Driven, Charming & Whimsical, Friendly & Engaging, Quality-Conscious, Joyful & Celebratory

Brand Values

• •Heritage & Tradition
• •British Craftsmanship
• •Quality
• •Uniqueness & Character
• •Customer Delight
• •Authenticity

Best Practices

• •Embrace the Heritage: Always weave in the brand's rich history and British-made identity. Use phrases like "iconic," "since the 1870s," "handmade in Stoke-on-Trent."
• •Highlight the "Gluggle": The unique sound is a key differentiator. Describe it playfully – "delightful gurgle," "joyful glug," "charming sound."
• •Keep it Warm and Friendly: Especially in social media and customer service, maintain an approachable, enthusiastic, and slightly whimsical tone.
• •Showcase Versatility & Quality: Emphasize that it's more than just a jug – it’s a high-quality, handmade, versatile piece for the home. Use words like "charming," "beautiful," "eye-catching design."
• •Focus on Joy and Gifting: Position the jug as something that brings happiness, starts conversations, and makes for a perfect, memorable gift for various occasions.

Social Perception

Positive & Well-Regarded, Iconic & Collectible, Conversation Starter, Versatile, Trustworthy

Copy Examples

• •Headline: Hear the Heritage: The Original Gluggle Jug, Lovingly Crafted in Britain. Body: For over 150 years, the delightful 'gluggle' has echoed from our iconic fish jugs. Handmade in Stoke-on-Trent, each jug carries a story of tradition, craftsmanship, and a touch of playful charm. Bring home more than a jug; bring home a piece of British history.
• •Social Media Post (Image: Colorful Gluggle Jugs with flowers): Caption: Brighten your day with a splash of color and a joyful 'gluggle'! 🐠 Our iconic Gluggle Jugs aren't just for pouring; they make the perfect quirky vase too. Handmade with love in England. Which color is your favorite? #GluggleJugFactory #Gluckigluck #HandmadeInUK #BritishDesign #HomeDecor #QuirkyGifts
• •Product Description Snippet: The Original Gluggle Jug: Not just a beautiful centerpiece, but a charming entertainer! Listen for the signature 'glug-glug' sound that has delighted generations. Perfect for water, wine, or showcasing your favorite blooms. A truly unique gift, handmade with passion in the heart of the Potteries.
• •Email Subject Line: A Sound Investment in British Charm ✨ Body Intro: Looking for a gift that’s truly unique and speaks volumes? The Original Gluggle Jug offers timeless appeal, quality craftsmanship, and that famously fun 'gluggle' – a delightful surprise with every pour.
• •Website Banner: The Original Gluggle Jug. Est. 1870s. Still Making a Splash. Handmade in Stoke-on-Trent.