Brand Tone

Empowering & Confidence-Boosting, Professional & Trustworthy, Friendly & Welcoming

Brand Values

• •Client Empowerment
• •Excellence & Quality
• •Personalized Artistry
• •Comfort & Professionalism
• •Passion for the Craft

Best Practices

• •Lead with the Feeling, Not Just the Feature: Start copy with the emotional benefit (e.g., "The confidence of a perfect glow," "Feel radiant for your big day") before detailing the technical aspects of the service.
• •Embrace Testimonial Language: Incorporate the words your happy clients use—like "comfortable," "friendly," "natural," and "amazing results"—into your official brand copy to resonate with new customers.
• •Use "You-Centric" Language: Frame all communication around the client. Use "Your perfect shade," "Your brightest smile," and "Helping you feel..." to make the experience feel personal and directly beneficial to them.
• •Balance Aspirational and Trustworthy Tones: Pair empowering words like "goddess" and "radiant" with reassuring words like "professional," "custom-blended," and "expertly applied" to build both desire and trust.
• •Highlight the Personal Touch: Emphasize that the brand is woman-owned and operated by a passionate founder. This creates a stronger, more personal connection with the local community and differentiates the brand from larger, less personal chains.

Social Perception

The public perceives The Glow Hous as a high-end, trusted, and locally-owned gem. Clients view it as a place to receive not just a service, but a positive and uplifting experience. The owner, Alita, is frequently mentioned by name in reviews, pointing to a strong personal connection with her clientele and a reputation for being both highly skilled and genuinely caring. The brand is seen as a go-to destination for high-quality, natural-looking results, making it a trusted name in its community for special events or regular self-care.

Copy Examples

• •From beautiful to brilliant. ✨ It's more than just a tan, it's a feeling. We believe your glow should be as unique as you are, which is why every spray tan is custom-blended for a seamless, natural-looking finish. Ready to find your radiance? Tap the link in our bio to book your transformation.
• •Your brightest smile is waiting for you in Lebanon, IN. Special occasion on the horizon or just ready for a confidence boost? Our professional laser teeth whitening service is safe, effective, and will leave you with a smile that lights up the room. Let us help you find your glow. Learn more and schedule your session today!
• •Where Confidence Gets its Glow. The Glow Hous is your private haven for expertly crafted spray tans and professional teeth whitening, dedicated to helping you feel as incredible as you look.
• •Feel Radiant All Season Long | A Special Offer Inside
• •The Glow Hous | Lebanon. Pro Spray Tans & Teeth Whitening. Feel confident and radiant. We use the highest quality products for a natural, flawless glow. Book your appointment today!