Brand Tone

friendly, crafty, and community-centric

Brand Values

• •Handmade Quality & Craftsmanship
• •Customization & Personalization
• •Community & Connection
• •Affordability & Accessibility

Best Practices

• •Always Emphasize "Handmade": Consistently use words like "handcrafted," "handmade," and "made with love" to reinforce the brand's core value of quality craftsmanship and distinguish it from mass-produced competitors.
• •Foster Community with Inclusive Language: Use collective and inclusive language, especially in the Facebook group (e.g., "our community," "Hey VIPs," "we"). Ask questions to encourage engagement and make customers feel like part of the brand's journey.
• •Show, Don't Just Tell, the Quality: In product descriptions, go beyond saying a product is high-quality. Mention specific materials like "premium, non-shedding glitter" or "durable stainless steel" to substantiate the claims.
• •Keep the Voice Personable and Enthusiastic: Write copy as if you're excitedly talking to a friend. Use exclamation points, emojis (especially ✨), and a friendly, approachable tone to maintain the brand's accessible and passionate personality.
• •Create a "Brand Voice" Cheat Sheet: Develop a simple internal document that outlines key brand voice words (e.g., "sparkle," "magic," "custom," "community"), phrases to avoid (e.g., "cheap," "mass-produced"), and the overall feeling you want to convey. This ensures anyone creating content stays consistent.

Social Perception

The public perception of The Glittered Pear appears to be positive, centered on product quality and the appeal of handmade goods. Customers and followers on platforms like TikTok respond well to process videos, indicating an appreciation for the skill and effort involved. Reviews for similar handcrafted glitter tumbler products on other platforms frequently praise the quality, uniqueness, and beauty of the final product, suggesting that The Glittered Pear's target audience values artistry and durability. The existence of a thriving VIP group suggests a loyal customer base that perceives the brand as trustworthy and engaging.

Copy Examples

• •✨ Sparkle Alert! ✨ Say hello to our brand new collection of holographic glitter tumblers! Each one is handcrafted with love and a whole lot of shimmer to make your daily sips extra special. Want to make it yours? We do custom names, too! DM us or tap the link in our bio to order. #HandmadeWithLove #GlitterTumbler #TheGlitteredPear
• •Hey VIPs! ✨ You get the first look! We're pouring some serious magic into these new seasonal graphic tees, and we couldn't wait to show you. What do you think of this design? Drop a comment and let us know! These will be dropping on the site next week, but you can pre-order yours right here, right now. #VIPperks #TheGlitteredPear
• •Come make a custom tumbler with me! From a blank canvas to a glittering masterpiece, every step is packed with sparkle. ✨ Watch the magic happen! What color should I do next? #CustomTumbler #GlitterCrafts #SmallBusiness #ProcessVideo #Satisfying
• •Beyond the Sparkle: Handcrafted Tumblers, Apparel & More, Made Just for You.
• •A Little Treat From Us to You! ✨ Free Shipping Inside.