Brand Tone

Candid, independent, and slightly irreverent.

Brand Values

• •Handcrafted Quality
• •Authenticity
• •Individuality and Niche Appeal
• •Direct-from-the-Creator Connection

Best Practices

• •Embrace Imperfection: The brand's charm lies in its realness. Copy should feel unpolished and direct, like a conversation with a cool, creative friend. Avoid overly slick or corporate language at all costs.
• •Use Inclusive, Edgy Language: Words like "rad," "goods," "stuff," and "folks" create a casual and inclusive atmosphere. This language builds a "clubhouse" feel for customers who share the brand's alternative aesthetic.
• •Lead with the "Handmade" Story: Every piece of copy, where appropriate, should reinforce the value of handcrafted quality. Tell the story of the materials, the process, and the person behind the products to differentiate from mass-market competitors.
• •Inject a Dose of Humor and Self-Awareness: The brand doesn't take itself too seriously, and the copy should reflect that. Acknowledge quirks (like being bad at social media) to build trust and relatability.
• •Focus on the Wearer's Identity: Write for the individual who values uniqueness. The copy should empower the customer, framing the products not just as items, but as extensions of their own distinctive personality and style.

Social Perception

Based on its TikTok presence, The Glass Scorpion is perceived as a small, independent creator-led brand. With a modest following, the perception is intimate and grounded. The content, which includes giveaways and personal updates like getting their nails done, is relatable and builds a community rather than just a customer base. The bio's open admission of social media weakness is likely perceived as charming and authentic, distinguishing it from highly curated brand accounts and fostering a sense of rooting for the underdog creator.

Copy Examples

• •Forget good luck charms that look like everyone else's. This ain't your grandma's horseshoe. Forged from sterling silver with a dose of attitude, our Bunny Horseshoe Ring is for those who make their own luck. Handmade, hardcore, and ready for whatever your day throws at it.
• •Your search for the unusual is over. We fill our crypt with handmade silver jewelry, Victorian oddities, and other rad goods you won't find anywhere else. Go on, have a look.
• •Another day at the bench turning metal into something a little less ordinary. Thanks for keeping this one-person show on the road. Now, who's ready for some new shinies?
• •Freshly Forged. Don't Tell Your Normie Friends.
• •The Glass Scorpion started with a simple idea: make cool stuff for people who like cool stuff. We're not a big corporation; we're a creator with a torch and a vision. Everything here is made by hand, with a focus on quality and a flair for the strange and unusual.