Brand Tone

Personal, Creative, and Charming

Brand Values

• •Passion for Presentation
• •Creativity and Originality
• •Personal Touch
• •Quality and Aesthetics

Best Practices

• •Lead with Passion: Always bring the copy back to the love of gifting. Use words that evoke joy, creativity, and thoughtfulness. Frame it as sharing a passion, not just selling a product.
• •Use "You" and "I": Maintain the personal tone established by the founder. Write as if you are speaking directly to a friend, using "I" when sharing a tip ("My favorite way to use this ribbon is...") and "you" when addressing the customer ("You'll love how this paper feels...").
• •Focus on the "Finishing Touch": Emphasize how these products complete the gifting experience. Use phrases like "the perfect accent," "the final flourish," or "a memorable detail" to highlight their value.
• •Keep it Simple and Sweet: The brand's aesthetic is clean and modern, and the copy should match. Avoid overly complex or corporate language. The tone is charming and straightforward.
• •Highlight the Founder's Curation: Remind customers that the products are hand-picked. This reinforces the boutique nature of the brand and the idea that every item in the shop has been chosen with care and expertise.

Social Perception

Positive and Appreciative: The brand is perceived as a reliable, delightful small business offering quality products, fast service, and personal touches. It's seen as a boutique, passion-led brand that delivers on its promise of beautiful and unique gift-wrapping supplies, making customers feel valued.

Copy Examples

• •Don't just give a gift. Present a moment. Discover wrapping paper, ribbons, and cards that make your thought count.
• •That feeling when the outside is as special as the inside. Our Harlequin Green & Lilac vellum paper adds a layer of magic to any present. #TheGiftStudioNL #GiftWrapping #CreativeGifting
• •The perfect final touch. These 'Happy Birthday' stickers in shimmering gold aren't just for sealing; they're for smiling. Add a little sparkle to your next gift.
• •Ready to wrap? New arrivals are here!
• •Tired of the same old gift bags? Elevate your gift-giving with our curated collection of wrapping essentials. From whimsical prints to elegant ribbons, The Gift Studio has everything you need to create an unforgettable impression. Shop now for 10% off your first order.