Brand Tone

Friendly and Approachable, Helpful and Customer-Focused, Humorous and Playful (with a touch of "Rude"), Personal and Thoughtful

Brand Values

• •Customer Satisfaction
• •Personalization and Uniqueness
• •Quality
• •Joy and Celebration
• •Approachability and Care

Best Practices

• •Embrace Friendly Language: Use contractions (you're, it's), exclamation points where appropriate, and a generally warm, conversational style. Address the customer directly.
• •Inject Humour (Appropriately): Don't be afraid to use puns, witty observations, or slightly cheeky phrasing, especially for products designed to be funny. Ensure the humour aligns with the product and occasion.
• •Highlight Personalisation and Thoughtfulness: Always bring the focus back to the unique, personal aspect of the gifts and the care that goes into creating and choosing them. Use phrases like "made just for you," "a truly personal touch," "thoughtful present."
• •Maintain a Helpful and Positive Voice: Even when dealing with potentially dry information (like shipping details or FAQs), keep the tone upbeat and customer-centric. Emphasize solutions and support.
• •Be Authentic and Relatable: As a "family run" business, let that genuine care shine through. Share customer stories (with permission) and use language that feels human and approachable, not corporate or overly formal.

Social Perception

Positive, Reliable, Creator of Unique/Fun Gifts, Trustworthy

Copy Examples

• •Your morning coffee just got a whole lot more *you*! ☕ Design a mug that’s as unique as your brew. Perfect for gifting, or for finally claiming your rightful mug in the office kitchen. Get personalising!
• •Another year, and you still haven't traded them in! 😉 Celebrate your amazing partner (and your excellent taste) with a card that’ll make them laugh out loud. Shop our cheeky anniversary collection!
• •Home is where the heart is... and where the comfiest, most personalised cushion lives! ✨ Create a unique piece for your favourite sofa spot or gift a huggable memory to someone special. #TheGiftedPanda #PersonalisedHomeware #MadeWithLove
• •Dad: a son's first hero, a daughter's first love... and the guy who’s notoriously hard to buy for! 🤔 Worry no more! Our range of personalised Father's Day gifts will show him he’s 100% the best. (Humorous options available for the dads who appreciate a good giggle!)
• •Thoughtful Gifts, Made with Love (and a sprinkle of festive cheer!). 🎄 Explore our unique, personalised presents that are sure to make their Christmas merry and bright. Order by [date] for guaranteed holiday smiles!