Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Knowledgeable & Authentic, Funky & Playful, Conscious & Purposeful

Brand Values

• •Sustainability
• •Individuality & Uniqueness
• •Quality & Care
• •Inclusivity
• •Community & Local Support
• •Woman-Owned
• •Nostalgia

Best Practices

• •Embrace Enthusiasm & Positivity: Infuse copy with genuine excitement for vintage fashion and its benefits. Use exclamation points judiciously but effectively to convey passion.
• •Prioritize "You" and Community: Address the customer directly and foster a sense of belonging. Use inclusive language like "everyBODY," "Getup Groovers," or "vintage lovers."
• •Weave in Core Values Naturally: Don't just state you're sustainable; show it by talking about hand-picking, cleaning, mending, and the impact of choosing vintage. Make the connection between a cool find and its eco-friendly aspect.
• •Keep it Real & Relatable: Use a conversational, approachable style. Don't be afraid of a little quirkiness or humor that aligns with the "funky" and "playful" aspects of the brand.
• •Educate & Empower: Share knowledge about vintage care, styling, or the history of items in a fun, accessible way. This positions the brand as a helpful expert and reinforces the value of their curated items.

Social Perception

A Treasure Trove, Eco-Conscious & Ethical, Friendly & Passionate, Inclusive, Reliable & Trustworthy, Fun & Groovy

Copy Examples

• •Instagram Post Caption (Showcasing a 70s dress): Feelin' those 70s free-spirit vibes? ✨ This dreamy maxi dress just landed, ready to twirl its way into your sustainable wardrobe. Hand-picked, lovingly cleaned, and bursting with unique charm – because fast fashion is *so* last season. 😉 Come find your one-of-a-kind at The Getup! #TheGetupVintage #70sFashion #SustainableStyle #AnnArborVintage #UniqueFinds #VintageForEveryBODY
• •Website Homepage Banner Text: More Than Just Clothes – It's a Vibe. ✨ Discover hand-selected vintage treasures at The Getup Vintage. Wear the story, love the planet, express your awesome. New gems added daily!
• •TikTok Video Concept Script Snippet (Quick tips for styling a vintage scarf): (Upbeat, retro music) Hey Getup Groovers! Lindsey here! Got a funky vintage scarf? 🤔 Don't just tie it, *style* it! (Shows 3 quick ways: hair tie, bag accessory, neckerchief). Boom! Instant fabulous. ✨ Each piece tells a story, make it yours! What vintage styling Qs do you have? Drop 'em below! 👇 #VintageStyling #SustainableFashion #TheGetupVintage #DIYStyle #RetroCool
• •Email Newsletter Snippet (Announcing new arrivals): Ready for a wardrobe refresh that's kind to the Earth and totally YOU? 🌿💖 Our latest haul of hand-picked vintage goodies has just hit the floor (and the site!). From 80s power shoulders to groovy 60s prints, each piece is cleaned, cared for, and waiting for its next adventure with an amazing human (like you!). Shop unique, shop sustainable, shop The Getup.
• •In-Store Signage (Near a collection of upcycled items or the COSMIC line): Vintage Soul, Modern Fit! 💖 We believe amazing style is for *everyBODY*. That's why we lovingly [create/select] pieces like these – blending timeless cool with inclusive sizes. Because being uniquely you and loving our planet never goes out of fashion. #VintageForAll #SustainableChic #TheGetupVintage