Brand Tone

Enthusiastic, Passionate, Knowledgeable, Curatorial, Customer-Focused, Friendly, Reliable, Trustworthy, Direct, Informative

Brand Values

• •Access & Availability: Making hard-to-find, exclusive, and Kickstarter board games accessible to a wider audience.
• •Passion for Gaming: A deep-rooted love for board games, stemming from the founders' own experiences.
• •Customer Satisfaction: Prioritizing excellent customer service, including responsive communication and fair policies like pre-order refunds.
• •Quality & Curation: Scouting for and providing high-quality, often limited-edition games with all the extras. They ensure pristine copies by ordering extras to cover potential damage.
• •Community: While primarily an e-commerce business, their origins are in local game stores, and they understand the "third space" concept of game stores fostering community. They engage with the online gaming community.
• •Integrity: Striving to be a legitimate and trustworthy source in a market that can have uncertainty (Kickstarter fulfillment, aftermarket prices).

Best Practices

• •Embrace "The Steward" Persona: Consistently use language that reflects guidance, care, and knowledgeable curation. Think of a friendly expert guiding fellow enthusiasts. Use terms like "Steward," "fellow gamers," "adventurers," etc.
• •Highlight Exclusivity & Value: Clearly communicate the benefits of shopping with The Game Steward – access to Kickstarter editions, stretch goals, and games not easily found elsewhere. Frame this as a valuable service.
• •Maintain a Friendly & Approachable Voice: Even when discussing complex pre-orders or policies, keep the language welcoming and helpful. Reiterate the commitment to customer service. Avoid overly technical jargon where possible, or explain it simply.
• •Be Transparent & Informative: Especially with pre-orders, provide clear information about expected timelines and the nature of Kickstarter projects. Manage expectations while still building excitement.
• •Inject Enthusiasm Authentically: Let the genuine passion for board games shine through. Use evocative language related to gaming ("epic adventures," "unleash your strategy," "your next game night masterpiece") but ensure it feels natural and not forced. Their origin story is a good source of this authentic passion.

Social Perception

The Game Steward is largely perceived positively within the board gaming community as a reliable source with excellent customer service and fair markups for their services.

Copy Examples

• •Homepage Banner for New Arrivals: "Missed the Kickstarter? No worries, Steward! We've journeyed through the crowdfunding cosmos to bring the latest must-have board games right to your doorstep. Explore exclusive editions and all the stretch goals you dreamed of!"
• •Product Description Snippet (for a Kickstarter game): "This isn't just a game; it's an event! We backed this gem early so you wouldn't miss out. Inside this [Deluxe/All-In] Pledge, you'll find [mention key exclusives/stretch goals]. Our Stewards have ensured every component is ready for your grandest adventures. Got questions before you dive in? Our dedicated team is here to help!"
• •Social Media Post (Promoting a Pre-Order): "Adventurers, prepare your meeples! [Game Name] is coming soon, and The Game Steward has secured your passage. Pre-order now to lock in your copy, complete with [mention a key selling point like 'all unlocked stretch goals' or 'exclusive content']. We know waiting is hard, but trust us, this one's a treasure worth the anticipation! (Link in bio)"
• •Email Subject Line for a Sale: "Your Next Game Night Just Got Epic (and a Bit Friendlier on the Wallet!) – The Game Steward Sale is ON!"
• •About Us Page Snippet: "More than just a store, The Game Steward is a passion project born from decades of rolling dice and shuffling cards. We're gamers serving gamers, committed to helping you discover those incredible, hard-to-find Kickstarter treasures and ensuring your experience with us is as smooth as a perfectly dealt hand. Welcome to the fellowship!"