Brand Tone

Artistic & Passionate, Educational & Accessible, Community-Oriented & Collaborative, Professional & High-Quality, Friendly & Welcoming

Brand Values

• •Craftsmanship & Artistry
• •Education & Sharing Knowledge
• •Community Engagement
• •Made in the USA / Local Focus
• •Creativity & Innovation
• •Customer Experience

Best Practices

• •Emphasize Craftsmanship and Artistry: Always highlight the handmade nature, the skill involved, and the unique beauty of each piece. Use descriptive and evocative language that appeals to an appreciation for art.
• •Maintain an Educational and Inviting Voice: When discussing classes or the process, be encouraging, clear, and enthusiastic. Make the art form feel accessible and exciting to learn. Share insights into the techniques.
• •Showcase the "Why": Share the passion behind the work. Whether it's Corey's love for working with molten glass or the joy of seeing a student create their first piece, let that enthusiasm shine through.
• •Be Community-Focused: Regularly mention collaborations, local events, and the support for other artists. This reinforces the brand as an integral part of the arts community.
• •Ensure Visual Consistency: Complement the written tone with high-quality photos and videos that showcase the beauty, vibrancy, and dynamic nature of glass art and the studio environment. The visuals should feel as artistic and professional as the brand's verbal communication.

Social Perception

Highly Regarded for Quality & Artistry, Valued Educational Resource, Respected Community Member, Trusted & Professional, Positive & Engaging

Copy Examples

• •From the heart of the fire, new wonders emerge. ✨ Explore our latest collection of hand-blown glass art, where vibrant colors dance with light. Each piece is a unique story, crafted with passion right here in our Lakewood studio. Which one speaks to you? #TheFurnaceGlassworks #HandmadeGlass #ColoradoArt #GlassArt #ArtisanMade
• •Unleash Your Inner Artist: Experience the Magic of Glassblowing! Whether you're a curious beginner or looking to refine your skills, our expert-led classes offer a hands-on journey into the captivating world of molten glass. Book your spot at The Furnace today and create something extraordinary. [Link to Classes]
• •Feel the Heat This First Friday! 🔥 Join us at The Furnace: a glassworks + gallery for an evening of live glassblowing demonstrations, stunning new art, and conversations with our resident artists. Discover the passion behind each piece and maybe even find your next treasure. See you there! [Date, Time, Address]
• •Capture the light and add a touch of handcrafted elegance to your home with our Artisan Swirl Ornament. Individually flame-worked by Corey Silverman, each ornament is a miniature masterpiece, showcasing a unique dance of color and form. Made with love in our Colorado studio, it’s more than decor – it’s a piece of art. [Dimensions, Materials, Link to more by artist]
• •At The Furnace, glass isn't just a material; it's our passion. For over [Number] years, Corey and Leanne Silverman have been shaping molten glass into breathtaking art, sharing their love for this ancient craft with our vibrant Colorado community. We believe in the power of handmade and the joy of creation. Come visit our studio, watch the artists at work, and discover the story behind each piece. [Link to About Us/Visit Us Page]