Brand Tone

Friendly, Enthusiastic, Creative, Supportive, and Ethical

Brand Values

• •Cruelty-Free/Ethical Sourcing
• •Creativity and Craftsmanship
• •Quality
• •Community
• •Passion

Best Practices

• •Always Emphasize "Faux" and "Cruelty-Free": Reinforce the ethical core value in product descriptions, social media, and about sections. This distinguishes the brand and appeals to conscious consumers.
• •Use Enthusiastic and Encouraging Language: Words like "amazing," "fabulous," "create," "inspire," "discover," "get crafty," and positive emojis (where appropriate) can convey passion and approachability.
• •Foster a Sense of Community: Encourage user-generated content, ask questions to engage followers, and feature customer makes (with permission). Use inclusive language like "fellow crafters" or "our creative community."
• •Be Genuinely Helpful and Supportive: Provide clear instructions, tips, and tutorials. When responding to queries, maintain a patient, friendly, and solution-oriented approach.
• •Maintain a Visually Inspiring Presence: Ensure copy is often paired with high-quality, appealing images and videos of the faux fur and the beautiful things that can be made with it, reinforcing the creative and quality aspects of the brand.

Social Perception

Positive within the Crafting Community, Seen as a Go-To for Faux Fur, Ethical Choice, Supportive of Creativity

Copy Examples

• •✨ Get ready to unleash your wild side (ethically, of course!) 😉 Our NEW Deluxe Faux Fox Fur in 'Arctic Snow' has just landed! ❄️ So incredibly soft and luxurious, it's perfect for that statement coat, cozy throw, or even some playful pom poms. What will YOU create? Tag us in your makes! #FurFactoryUK #FauxFurLove #NewArrival #EthicalCrafting #SewInspired #CrueltyFreeFashion
• •Craft with Compassion. Create with Fur Factory. Explore the UK's finest collection of luxurious, cruelty-free faux fur fabrics and let your imagination run wild!
• •Hello [Customer Name], Feeling crafty this weekend? ✂️ Why not transform your living space with a sumptuously soft faux fur cushion? Our 'Teddy Bear Brown' faux fur is a dream to work with and adds instant hygge. Check out our blog for a simple step-by-step tutorial! Happy Making! The Fur Factory Team.
• •Dare to be bold! Our 'Electric Blue' short pile faux fur is here to make your creations POP! 💙 Wonderfully soft with a vibrant, lasting colour, it's ideal for eye-catching costumes, unique accessories, or a playful touch in kids' rooms. And like all our furs, it's 100% cruelty-free, so you can craft with a clear conscience. Let your creativity shine!
• •New to sewing with faux fur? No worries! ✨ Our latest blog post is packed with top tips & tricks to help you master this luxurious fabric. From cutting to stitching, we've got you covered. Pin this for later and get ready to create something fabulous and cruelty-free! #FauxFurTips #SewingHacks #FurFactoryUK #CraftTutorial #DIYFashion #EthicalSewing