Brand Tone

Compassionate and Supportive, Professional and Trustworthy, Helpful and User-Friendly, Respectful and Dignified

Brand Values

• •Compassion: Genuine care for the bereaved and a desire to ease their burden during a difficult time.
• •Quality: Commitment to providing high-quality, professional, and elegant designs and products.
• •Service: Dedication to excellent customer support, responsiveness, and providing assistance throughout the process.
• •Accessibility & Ease of Use: Making the process of creating memorial tributes as simple and stress-free as possible for everyone, regardless of technical skills.
• •Personalization: Enabling families to create unique and meaningful tributes that reflect the individuality of their loved ones.
• •Trustworthiness & Reliability: Being a dependable resource that families can count on for important memorial needs.

Best Practices

• •Prioritize Empathy and Compassion: Always approach content creation with an understanding of the emotional state of the audience. Use gentle, supportive, and understanding language. Avoid overly salesy or insensitive phrasing.
• •Maintain Professionalism and Dignity: Ensure all copy is respectful, error-free, and reflects the solemnity of the occasion while still being warm and approachable. The design and language should always aim to honor the deceased with dignity.
• •Focus on Ease and Support: Continuously highlight how the products and services simplify a difficult process. Emphasize user-friendliness, available resources (tutorials, Q&A), and responsive customer service.
• •Emphasize Personalization and Meaning: Encourage users to create tributes that are unique and reflective of their loved one. Showcase the ability to customize and add personal touches.
• •Build Trust Through Reliability and Experience: Subtly weave in the company's experience and commitment to quality to reassure customers they are making a good choice during a vulnerable time. Mentioning years in service or positive customer testimonials can reinforce this.

Social Perception

Helpful Resource in Difficult Times, Provider of High-Quality Products, Easy to Work With, Compassionate and Understanding, Industry Leader/Gold Standard

Copy Examples

• •Headline: Honoring Their Journey, Simply and Beautifully. Body: During this tender time, creating a tribute that truly reflects your loved one can feel overwhelming. At The Funeral Program Site, we offer compassionate support and easy-to-use templates, helping you craft a beautiful memorial with grace and peace of mind. Let us gently guide you.
• •Headline: A Legacy of Love, Crafted with Care. Body: For over 20 years, families have trusted us to help them create dignified and personal funeral programs. Our professionally designed templates and dedicated customer care ensure a seamless process, allowing you to focus on what matters most: remembering and celebrating a life well-lived.
• •Headline: Your Vision, Our Expertise: Creating a Lasting Tribute Together. Body: Whether you prefer a hands-on DIY approach or our full-service design and printing, The Funeral Program Site is here to support you. With a wide array of elegant options and helpful resources, crafting a unique and heartfelt memorial is simpler than you think.
• •Headline: Comfort in Creation: Funeral Programs Made Easy. Body: We understand. That's why we've designed our funeral program templates to be intuitive and our support team to be compassionate and readily available. Find solace in creating a beautiful tribute that honors their unique spirit, every step of the way.
• •Headline: More Than a Program, It’s a Cherished Keepsake. Body: Preserve precious memories with a funeral program that speaks to the heart. Our diverse collection of themes and customizable options allows you to create a truly personal and lasting memento that family and friends will cherish for years to come.