Brand Tone

Artistic & Appreciative, Whimsical & Enchanting, Passionate & Knowledgeable, Gentle & Calm, Personal & Approachable

Brand Values

• •Celebration of Nature
• •Artistic Integrity & Craftsmanship
• •Uniqueness & Individuality
• •Bringing Beauty into Everyday Life
• •Connection

Best Practices

• •Develop a Brand Voice Guide: Document key elements of your tone (e.g., specific adjectives to use/avoid, level of formality, use of storytelling). Refer to this when creating any new content. For The Fruit Moth, words like "enchanting," "delicate," "intricate," "wonder," "magic," and "nature's beauty" would be fitting.
• •Immerse in the Aesthetic: Regularly engage with the brand's own visual content and the inspirations behind it (nature, entomology, art). This helps internalize the feel and translate it into words.
• •Focus on "Why" Not Just "What": Don't just describe the product; explain the inspiration, the feeling it evokes, or the connection it has to the natural world. For example, instead of "Moth t-shirt," try "Wear a symbol of transformation and nocturnal beauty with our illustrated moth tee."
• •Use Evocative and Sensory Language: Appeal to the imagination and senses. Words that paint a picture or evoke a feeling (e.g., "velvet wings," "moonlit glow," "whisper of the wild") align well with The Fruit Moth's whimsical and artistic tone.
• •Maintain Consistency Across All Platforms: While the format might change (e.g., a short TikTok caption vs. a detailed product description), the core tone and values should remain recognizable. Ensure that whether a customer interacts on Instagram, the website, or via email, they experience the same enchanting and appreciative brand voice.

Social Perception

A provider of beautiful, unique, and high-quality art and gift items. A brand with a distinct and appealing aesthetic centered on the delicate beauty of insects. Trustworthy and passionate about its products and subject matter. A small business with a personal touch that resonates with nature lovers and art enthusiasts. Creative and inspiring, particularly for those interested in entomology, botanical art, and unique home decor.

Copy Examples

• •Product Description (Art Print): Discover the ethereal dance of the Luna Moth, captured in exquisite detail. Our archival quality print brings a touch of nocturnal magic and the delicate beauty of the wild into your home. Perfect for the dreamer and the nature aficionado alike.
• •Instagram Caption (New Product): Fluttering into the shop! ✨ Our new 'Midnight Garden' silk scarf unfurls a world of moonlit moths and twilit blooms. Wrap yourself in a whisper of enchantment and carry a piece of the wild wherever you wander. #TheFruitMoth #SilkScarf #MothMagic #WearableArt #NatureInspired
• •Email Subject Line (Sale): A Little Flutter of Joy: Discover Special Finds in Our Summer Sale!
• •About Us Snippet (Website): At The Fruit Moth, we believe there's extraordinary beauty in the smallest of creatures. We lovingly create art and homewares that celebrate the intricate wonders of the insect world, hoping to bring a touch of nature's quiet magic into your life.
• •Facebook Ad Copy: Tired of the mundane? Invite the enchanting world of The Fruit Moth into your space. Explore unique, artist-designed prints, stationery, and gifts featuring the delicate charm of moths and butterflies. Shop now and find your piece of everyday magic!