Tono de Marca

The Frostery maintains an aspirational, artistic, and refined tone, often romantic and evocative. The Frostery Living adopts a calm, considered, and welcoming tone, focusing on curated quality and a slow-living philosophy.

Valores de Marca

• •Artistry & Craftsmanship
• •Quality & Excellence
• •Personalization & Storytelling
• •Legacy & Tradition
• •Considered Living & Community

Mejores Prácticas

• •Use Tiered Language: Employ elevated, romantic, and artistic language ("couture," "masterpiece," "exquisite") for The Frostery. For The Frostery Living, use a softer, more grounded vocabulary ("considered," "discover," "pause," "simple pleasure") that still implies quality.
• •Champion the Artisan: Always highlight the human element. Talk about "Suzanne's artistry," the "master sugar artists," and the "shopkeepers of modern craft." This reinforces the core values of craftsmanship and personalization over mass production.
• •Tell the Story of Quality: Be specific about the "why" behind your quality. Mention the Yorkshire flour, the single-origin coffee beans, or the heritage of a particular homeware designer. This provides substance to claims of luxury and excellence.
• •Create an Exclusive, Yet Welcoming Tone: The brand is high-end, but the copy should feel inviting. Phrases like "Hello dreamers" or describing the shop as a "hidden gem" create a sense of being invited into a special world, rather than being kept out of it.
• •Maintain Visual and Verbal Synergy: Ensure that the clean, elegant, and artistic photography on the website and social media is matched by copy that is equally polished and refined. The words should complement the visual story of craftsmanship and beauty.

Percepción Social

The Frostery is perceived as the highest echelon of cake design, a luxury, aspirational choice for significant life events, with Suzanne Thorp seen as a master artisan. The Frostery Living is viewed as a high-quality, calm oasis and a successful, logical extension, praised for its commitment to quality and craftsmanship.

Ejemplos de Copy

• •Your love story is a masterpiece. Your cake should be too. We meticulously handcraft every sugar petal and brushstroke to tell the unique story of your union. Let us transform your vision into an unforgettable centerpiece. #TheFrostery #BespokeWeddingCakes #SugarArtistry #LuxuryWedding
• •For the quiet moments. For the everyday beauty. The Frostery Living invites you to slow down and discover objects of modern craft, curated for a more considered life. #TheFrosteryLiving #SlowLiving #ModernCraft #ArtisanHome
• •Dear [Couple's Names], We are delighted to begin the journey of designing your wedding cake. At The Frostery, we believe this process is a collaboration of your memories and our artistry. We look forward to our meeting, where over a glass of sparkling wine, we will begin to sketch the sweet centerpiece of your celebration.
• •Your midweek pause, perfected. Escape to our courtyard with a cup of our ethically sourced North Star coffee and a slice of cake, freshly baked by our sister studio, The Frostery. It’s a simple pleasure, exceptionally crafted. #Delph #SpecialtyCoffee #CakeBar #Courtyard
• •From milestone celebrations to mindful moments. For over a decade, The Frostery has crafted edible art for life's grandest occasions. Now, with The Frostery Living, we bring that same dedication to craftsmanship into your daily rituals. Two brands, one heart: a passion for quality, artistry, and the stories that shape our lives.