Brand Tone

Playful, Whimsical, Empowering, Confident, Feminine, Stylish, Approachable, Friendly, Alternative, Unique

Brand Values

• •Self-Expression and Individuality
• •Quality and Craftsmanship
• •Community and Connection
• •Customer Satisfaction
• •Support for Small Business
• •Inclusivity for Stretched Ears

Best Practices

• •Know Your "Frilly Fam": Always write as if you're talking to a friend who shares your love for unique style and stretched ears. Use inclusive and endearing terms like "babes," "girlies," or "lobe lovers" consistently where appropriate.
• •Embrace the Whimsy & Playfulness: Don't be afraid to use emojis, puns (if they fit naturally, perhaps cat-related if branching out, or piercing/jewelry related), and a lighthearted voice. The name "The Frilly Feline" sets a precedent for not being overly formal.
• •Highlight "Handmade" and "Small Business" Values: Weave these aspects into your copy to reinforce brand identity and connect with customers who appreciate these qualities. Let the passion for the craft shine through.
• •Empower and Instill Confidence: Use language that makes your customers feel seen, understood, and fabulous. Focus on how the jewelry helps them express their individuality and feel great.
• •Stay Visually Consistent with Your Voice: Ensure the playful, stylish, and slightly alternative tone of your copy is reflected in your visuals (photography, videography, graphics) for a cohesive brand experience. Your TikTok and Instagram successfully do this.

Social Perception

Highly Positive, Seen as a Go-To for Stretched Ear Jewelry, Appreciation for the "Handmade" Aspect, Strong Community Vibe, Trusted Small Business

Copy Examples

• •✨ Fresh Bling Alert! ✨ Your stretched lobes called, they said they *need* these new dangles. 😉 Handmade with love, for babes who aren't afraid to make a statement. Which pair is calling your name? #TheFrillyFeline #StretchedLobes #PlugLove #HandmadeJewelry #UniqueEarrings
• •Plain tunnels? 🥱 We don't know her. Level up your lobe game with The Frilly Feline! 👑 From witchy vibes to cottagecore dreams, we've got the personality your piercings crave. #Gauges #Earrings #StretchedEars #SmallBizMagic #AltFashion
• •Let your lobes do the talking with our 'Stardust Dream' plugs. Delicately handcrafted to catch the light (and all the compliments!), these beauties are perfect for adding a touch of whimsical glam to your everyday or making your special occasion sparkle. Lightweight, stunning, and unapologetically YOU. ✨
• •Psst... Your Ears Deserve This Frilly Goodness! 🤫💖
• •Dare to Dangle? ✨ Discover Unique, Handmade Jewelry for Your Beautifully Stretched Lobes. Shop The Frilly Feline!