Brand Tone

approachable, informative, encouraging, and passionate.

Brand Values

• •Sustainability
• •Ethical Sourcing
• •Environmental Responsibility
• •Accessibility & Ease
• •Community & Education
• •Transparency
• •Giving Back

Best Practices

• •Be Genuinely Enthusiastic: Let your passion for sustainability shine through. Use positive and uplifting language.
• •Educate, Don't Preach: Share information and tips in an accessible and encouraging way. Focus on the benefits of sustainable choices rather than guilt-tripping.
• •Keep it Simple and Clear: Avoid overly technical jargon. Make your message easy for everyone to understand and act upon.
• •Highlight the "Friendly": Emphasize approachability, helpfulness, and community. Respond to comments and questions in a warm and supportive manner.
• •Showcase the "Why": Remind your audience of the bigger picture – protecting the planet and supporting ethical practices. Connect product features to these core values.

Social Perception

trustworthy, reliable, and genuinely eco-conscious brand.

Copy Examples

• •Ready to make a simple swap for a healthier planet? Our [Product Name] is [Benefit 1, e.g., plastic-free] and [Benefit 2, e.g., made with love by a small ethical brand]. Small change, big impact! Shop now at The Friendly Turtle.
• •Tired of harsh chemicals in your home? Discover the power of nature with our [Product Category, e.g., eco-friendly cleaning range]. Effective, gentle, and kind to the Earth. Explore the collection at friendlyturtle.com.
• •Join the Friendly Turtle family and let's make sustainable living easy, together! From [Example Product 1] to [Example Product 2], find all your everyday essentials, ethically sourced and delivered to your door. What eco-swap will you make today?
• •Less waste, more joy! ✨ Our [Product Name] helps you reduce your environmental footprint without compromising on quality. It’s a win-win for you and our beautiful planet. Find yours at The Friendly Turtle.
• •Did you know? Simple switches in your daily routine can make a world of difference. Our latest EcoBlog post shares [Number] easy tips for [Topic, e.g., a zero-waste kitchen]. Read more and get inspired at friendlyturtle.com/blog!