Brand Tone

Natural, Wholesome, Artisanal, Handcrafted, Nostalgic, Evocative, Trustworthy, Sincere, Sensory, Descriptive

Brand Values

• •Natural Ingredients & Health-Consciousness
• •Quality & Craftsmanship
• •Emotional Connection & Well-being
• •Faith & Family
• •Transparency

Best Practices

• •Create a Brand Voice Guide: Document the key elements of your brand's tone (natural, nostalgic, sincere, sensory, artisanal) and values. Provide examples of "do's and don'ts" for writing copy. This ensures anyone creating content understands the desired voice.
• •Emphasize Storytelling: Continue to weave the brand's unique "music + fragrance" narrative and the founders' journey into communications. Share customer stories (with permission) of memories evoked by the scents.
• •Use Sensory Language Consistently: Continue to use rich, descriptive adjectives and evocative phrases to describe the scents and the feelings they inspire, appealing to multiple senses (e.g., "sun-kissed crisp linens", "distinguished playlist at a classy gentleman's spa").
• •Maintain Ingredient Transparency: Always highlight the natural, plant-based ingredients and the "no toxic junk" philosophy in product descriptions and marketing materials. This reinforces trust and appeals to health-conscious consumers.
• •Engage Authentically: When interacting on social media or responding to reviews, maintain a warm, sincere, and helpful tone that reflects the personal touch of a small, values-driven business. Reflect the founders' passion and care.

Social Perception

Positive Customer Feedback, Appreciation for Natural Products, Unique Concept Appeal, Small Business Support

Copy Examples

• •🎶 Let the music move you, and the scent transport you. ✨ Introducing 'Serene Sonata,' our newest handcrafted soap. Made with calming lavender and chamomile, it’s your daily invitation to pause, breathe, and reconnect with your most cherished memories. What song does serenity sound like to you? #TheFragrantNotesCo #NaturalSoap #MusicAndMemory #HandcraftedGoodness #NewScent
• •More than just a scent, it's a feeling. A melody. A moment rediscovered. At The Fragrant Notes Co., we believe in the profound power of nature's essence, harmonized with the timeless rhythm of music, to touch your soul. That's why each bar of soap, each drop of oil, is crafted with love, plant-based ingredients, and a prayer for your well-being. Join us on this fragrant journey back to what truly matters. [Read More on Our Story]
• •Hi [Customer Name], Remember that feeling? The one that rushes back with a familiar song or a long-forgotten scent? Our latest collection is an ode to those precious moments. Discover handcrafted fragrances like 'Campfire Melodies' and 'Harmony Honey Cream,' blended with nature's purest ingredients to help you relive your favorite memories, one note at a time. P.S. Your skin will love the 'no toxic junk' promise! [Shop the Collection]
• •Carry a symphony of romance wherever you go. Our Rosegold Rhapsody Roll-On Fragrance is a glamorous, romantic musical journey captured in a bottle. With notes of delicate rose, creamy coconut, warm amber, and a whisper of cashmere musk, this plant-based elixir anoints your skin with pure indulgence. Free from harsh chemicals, it's a loving note to yourself, a reminder of life's beautiful melodies. #SensualLuxury #NaturalFragrance #MusicInspired
• •🌿✨ Tune into tranquility. Our handcrafted soaps blend nature's finest ingredients with the soul-stirring power of music to bring your cherished memories to life. Discover your signature scent song. #TheFragrantNotesCo #NaturalSkincare #HandmadeSoap #Aromatherapy #MusicLovers #PinterestInspired