Brand Tone

Youthful & Energetic, Confident & Bold, Friendly & Approachable, Aspirational & Desirable, Results-Oriented

Brand Values

• •Effectiveness & Innovation
• •Confidence & Self-Esteem
• •Quality & Care
• •Cruelty-Free
• •Community & Connection
• •Fun & Vibrancy

Best Practices

• •Know Your Audience, Speak Their Language: Consistently use youthful, energetic, and slightly informal language ("babe," "glow," "slay," "obsessed"). Incorporate relevant emojis where appropriate to add personality and visual appeal, especially on social media.
• •Focus on Benefits & Transformation: Highlight what the customer will gain – a faster, darker, longer-lasting tan, increased confidence, and a desirable "glow." Use active, exciting verbs.
• •Embrace Confidence & Bold Claims (Backed by Proof): Don't shy away from stating the effectiveness of the products, but always ensure claims can be supported by customer testimonials, before-and-afters, or ingredient benefits.
• •Foster Community & Inclusivity (within the "Babe" Vibe): Address your audience directly and make them feel part of the "Fox Tan family." Encourage user-generated content and interact with comments and messages in a friendly, approachable manner.
• •Maintain Visual & Verbal Synergy: Ensure the copy reflects the vibrant, sunny, and aspirational imagery used across platforms. The words should evoke the same feeling as the visuals – one of confidence, fun, and desirable results. Regularly review content across all channels to ensure consistency.

Social Perception

Effective Tanning Solution, Youth-Oriented, Go-To for a Quick, Dark Tan, Associated with a "Glowy" Aesthetic, Generally Positive but with Some Skepticism/Concerns, Cult Following

Copy Examples

• •Instagram Post (Image: User showing off a deep tan on the beach): Sun-kissed & OBSESSED! 🔥 Our babe @[username] is rocking that signature Fox Tan glow. Ready to accelerate your bronze? Tap the link in bio for your deepest, fastest tan yet! ✨ #TheFoxTan #TanningGoals #RapidTan
• •TikTok Video Caption (Video: Quick product application then 'after' shot): Level up your tan game! 🚀 Watch how our Rapid Elixir takes you from 0 to 💯 real quick. Get that golden hour glow, all day, every day. 😉 #FoxTan #TanningHacks #GlowUp #SummerVibes
• •Facebook Ad (Carousel of different products): Stop dreaming about the perfect tan, MAKE IT HAPPEN! 🦊✨ Whether you love a lotion, an oil, or a mist, The Fox Tan has your back (and front!). Our Aussie-made formulas with FoxComplex® mean a quicker, darker, longer-lasting tan is just a click away. Shop now & shine on! #TheFoxTanAustralia #RealResults #TanFaster
• •Website Product Description Snippet (for a new product): Meet your new tanning addiction! 😉 Our [New Product Name] is packed with all the Fox Tan goodness you know and love, plus [New Benefit/Ingredient]. Get ready to unlock an even deeper, more radiant bronze that’ll have everyone asking your secret. Spoil yourself, babe! ✨
• •Email Subject Line (for a promotion): 🔥 HOT DROP! 🔥 Your Darkest Tan Ever Awaits, Babe! + Special Offer Inside!