Tono de Marca

personable, enthusiastic, and community-centric

Valores de Marca

• •Creativity and Artistic Passion
• •Community Support
• •Quality
• •Authenticity

Mejores Prácticas

• •Maintain the Artist's Voice: Always write from the perspective of a passionate creator. Use "I" and "my" to reinforce the personal connection, even on the store's official channels.
• •Speak the Community's Language: Incorporate terms and references familiar to the TTRPG and furry communities (e.g., "questing," "epic campaigns," "floofy"). This shows authenticity and understanding.
• •Highlight Quality and Passion: In every description, emphasize that products are high-quality and born from genuine artistic effort. This justifies the "indie" price point and builds trust.
• •Foster a Sense of Belonging: Use inclusive and welcoming language. Frame purchases not just as transactions, but as a way for customers to join and support a creative community.
• •Balance Enthusiasm with Professionalism: While the tone is friendly and enthusiastic, ensure that key information (shipping, materials, sizing) is clear, professional, and easy to find. Combine the passion of an artist with the reliability of a good business.

Percepción Social

Perceived as an authentic, artist-led initiative, deeply trusted within the niche TTRPG and furry communities due to the founder's personal connection and reputation.

Ejemplos de Copy

• •Unleash your inner adventurer! 🔥 Our new 'Dragon's Hoard' hoodie just dropped in the Nest. Crafted for cozy questing and epic campaigns. High-quality print, super-soft feel. Grab yours before they vanish! #TheFoxNest #TTRPG #FantasyArt #IndieArtist
• •Bring a touch of magic to your space with the 'Celestial Fox' giclée print. Printed on archival-quality paper with vibrant, lasting inks, this piece captures a moment of cosmic wonder. Perfect for your den, office, or sacred gaming corner. Every print is a piece of my passion, shared with you.
• •The Nest is having a flash sale! 🦊✨ For the next 48 hours, get 15% off all stickers and dice bags. Time to stock up on flair for your next game night. Thanks for supporting this small artist-run shop! #dnd #ttrpgcommunity #smallbusiness
• •💌 A Special Treat from The Fox Nest Just For You!
• •From a spark of creativity to a full-blown passion project, The Fox Nest is my way of sharing art with the community that inspires me every day. Every design is made with care, for fans of fantasy, adventure, and all things foxy.