Brand Tone

Sophisticated, Intimate, Approachable, Imaginative, Slightly Mysterious/Exclusive

Brand Values

• •Quality & Craftsmanship
• •Creativity & Innovation
• •Exceptional Guest Experience
• •Inclusivity
• •Authenticity
• •Sustainability & Seasonality

Best Practices

• •Embrace Sophisticated yet Approachable Language: Use evocative and descriptive words that convey quality and creativity (e.g., "artful," "curated," "bespoke," "symphony of flavors") but avoid overly technical jargon or pretentious phrasing. Ensure the language feels welcoming and inclusive.
• •Highlight the "Hidden Gem" & Speakeasy Allure: Subtly weave in the mystique and exclusivity of the speakeasy experience. Use phrases that suggest discovery and an escape from the ordinary.
• •Focus on Sensory Details & Storytelling: Describe the look, aroma, and taste of cocktails. Share the inspiration behind a drink or the unique qualities of an ingredient. This aligns with the "imaginative" and "creative" values.
• •Maintain Visual Consistency: Ensure that the tone of the copy is mirrored in the photography and design elements used across all platforms – dark, moody, elegant, with Art Deco touches.
• •Showcase Inclusivity and Knowledge: Regularly feature and describe non-alcoholic and vegan options with the same care and creativity as alcoholic counterparts. Emphasize the staff's expertise and willingness to guide guests through the menu.

Social Perception

A must-visit destination, a hidden gem, consistently excellent, worth the wait/price, intimate & romantic, innovative and trend-setting.

Copy Examples

• •Instagram Post (Image: A uniquely presented, colorful cocktail): Unearth your new obsession. Behind the door, beyond the expected, lies a symphony of seasonal flavors. Discover the [Cocktail Name] – our latest whisper in the art of mixology. #TheFoxNashville #Speakeasy #CraftCocktails #NashvilleNights #HiddenGem
• •Website Banner Text: Step into The Fox. Where classic allure meets modern craft, and every cocktail tells a story. Reservations encouraged for an evening of artful sips and intimate conversations.
• •Facebook Event (For a seasonal menu launch): The seasons change, and so do our inspirations. Join us this Thursday as we unveil our new Autumn Collection of cocktails – a curated selection of imaginative sips crafted with the finest fall ingredients. Expect the unexpected. #FoxBar #CocktailClub #EastNashville #SeasonalMenu #NashvilleDrinks
• •Email Newsletter Snippet (Highlighting a specific spirit): At The Fox, we believe every spirit has a tale to tell. This month, we're exploring the nuanced world of [Spirit Type], featuring rare finds and innovative concoctions like our [Featured Cocktail with the Spirit]. Let our knowledgeable bartenders guide your journey. #Art DecoBar #NashvilleCocktails #SpiritForward
• •Review Response (To a positive review mentioning the ambiance): Thank you for discovering the magic of The Fox! We're thrilled you enjoyed our intimate ambiance and expertly crafted cocktails. It's our pleasure to offer a little escape, steeped in Art Deco charm and genuine hospitality. We look forward to welcoming you back soon. #TheFoxExperience #NashvilleSpeakeasy