Brand Tone

Inspiring, Warm, and Curated

Brand Values

• •Curation & Discovery
• •Quality
• •Individuality & Personal Expression
• •Customer Connection
• •Mindfulness & Intentionality
• •Aesthetic Appeal

Best Practices

• •Embrace Storytelling: Every "found" item has a potential story or can help the customer create new ones. Use copy to hint at these narratives, focusing on the charm, history (if applicable), or the artisan's touch.
• •Use Evocative Adjectives: Words like "curated," "handpicked," "unique," "timeless," "soulful," "artisanal," and "well-found" reinforce the brand's essence.
• •Maintain a Warm and Inclusive Voice: Even when describing high-quality or unique items, ensure the tone remains welcoming and avoids being elitist. Make customers feel like they're discovering treasures alongside the brand.
• •Focus on the "Why": Beyond describing what an item is, explain *why* it's special – its craftsmanship, its unique origin, the feeling it evokes, or how it can enhance a customer's life and home.
• •Visual-Textual Harmony: Ensure the copy on social media and the website complements the visual aesthetic. If the images are warm and inviting, the text should be too. If they highlight uniqueness, the text should underscore that. Consistency across all touchpoints is key.

Social Perception

As a source for unique finds, stylish & trend-aware, trustworthy, community-oriented and resonates with the idea of discovering treasures or special items.

Copy Examples

• •✨ Just landed! ✨ This handcrafted ceramic vase is waiting to tell its story in your home. Imagine it filled with wildflowers on your kitchen table or as a standalone piece on your bookshelf. Discover the beauty of the unique. #TheFoundForHome #NewArrival #HomeDecor #UniqueFinds #WellFoundGoods
• •Unlock a Space You Love: New Treasures Inside!
• •A true original, this mid-century serving bowl carries the charm of decades past. Perfectly imperfect, it’s ready to bring a touch of soulful history to your modern gatherings. A testament to enduring style, found just for you.
• •Your Home, Beautifully Curated. Explore well-found goods that tell a story.
• •Tired of the same old decor? At The Found, we unearth unique, quality pieces that transform houses into homes with personality. Tap to explore our latest collection and find something that speaks to *you*.