Brand Tone

Friendly and Welcoming, Playful and Fun, Community-Oriented, Informative and Helpful, Safety-Conscious (Implied)

Brand Values

• •Childhood Joy and Development
• •Family and Community
• •Safe Play Environment
• •Memorable Experiences
• •Active Lifestyle

Best Practices

• •Use 'You' and 'Your Child/Little One': Address the parent directly and make it about their child's experience. This fosters a personal and caring connection.
• •Incorporate Playful Language: Use lively verbs, positive adjectives, and even emojis where appropriate (especially on social media) to convey energy and fun (e.g., 'adventure,' 'explore,' 'giggles,' 'super,' 'awesome,' 🎉, 🎈).
• •Highlight Benefits, Not Just Features: Instead of just saying 'we have climbing structures,' say 'Let them conquer new heights on our exciting climbing structures!' Focus on the experience and developmental benefits (fun, confidence, social skills).
• •Maintain a Consistent Voice Across Platforms: While the style might vary slightly (e.g., more emojis on Instagram), the core friendly, playful, and community-focused tone should be recognizable whether it's on the website, Facebook, or an email newsletter.
• •Engage and Be Responsive: When writing copy that invites interaction (like social media posts), be prepared to respond in the same friendly and helpful tone. This reinforces the community aspect and approachability of the brand.

Social Perception

A Fun Place for Kids, Good for Parties, Clean and Well-Maintained (from their own emphasis), Locally Appreciated

Copy Examples

• •Unlock a world of adventure at The Fort! 🎉 From towering climbs to imaginative wonderlands, we're Providence's go-to spot for giggles, games, and great memories. Bring your little explorers today!
• •Host the BEST birthday bash without the stress! 🎂 The Fort offers awesome party packages filled with play, laughter, and fun for all your child’s friends. Let's make their special day unforgettable! Book your spot: [Link]
• •Little feet, big fun! 👣 Join us for Toddler Time at The Fort every [Day] from [Time]-[Time]. A safe and stimulating space for our youngest adventurers to explore and socialize. See you there, Providence families!
• •What's your child's favorite adventure at The Fort? Share a pic or a story below! We love being a part of our amazing Providence community and seeing your happy faces! #PlayTheFort #ProvidenceKids
• •Rainy day blues? 🌧️ Not at The Fort! Let them climb, slide, and imagine to their heart's content in our vibrant indoor playground. Fueling fun and active play, no matter the weather! #IndoorPlay #ActiveKids