Brand Tone

Nostalgic & Whimsical, Warm & Friendly, Passionate & Genuine, Trustworthy & Quality-Conscious, Community-Oriented, Slightly Educational

Brand Values

• •Rediscovering Traditional Play: A core belief in the importance and joy of classic toys and games over excessive screen time.
• •Quality and Durability: Offering well-made toys that are built to last, often wooden and eco-friendly.
• •Imagination and Creativity: Providing toys that encourage children to use their imagination and engage in creative play.
• •Personal Customer Service: A commitment to providing excellent, personal interactions with customers, both online and in the physical store.
• •Affordability & Accessibility: Offering a range of toys, including pocket-money items, making traditional toys accessible.
• •Supporting Small Business: As an independent retailer, they embody the spirit of small, passionate enterprise.
• •Joy and Wonder: Aiming to bring joy to children and adults alike through their curated selection.

Best Practices

• •Embrace Storytelling: Every toy has a history or a potential story. Weave this into descriptions, posts, and interactions. Talk about the craftsmanship, the joy it can bring, or the memories it evokes.
• •Be Genuinely Enthusiastic: Let the passion for traditional toys shine through. Use warm, positive language and emojis where appropriate (especially on social media) to convey friendliness.
• •Highlight the "Why": Remind customers of the benefits of traditional play – fostering imagination, reducing screen time, creating heirlooms, supporting sustainable choices.
• •Personalize Interactions: When responding to comments or queries, use a personal and helpful tone. Make customers feel seen and valued, like they're talking to a friendly shopkeeper.
• •Visual Consistency: Ensure that the visuals (photography, videography) align with the nostalgic, warm, and quality-focused tone. Well-lit, charming imagery enhances the brand message.

Social Perception

Customers and the public perceive The Forgotten Toy Shop as a charming and valuable resource for traditional and high-quality toys. It's seen as a nostalgic haven, reminding people of their own childhoods and offering a welcome alternative to mainstream, electronic-heavy toy stores. The owner, Karen Dorn, is viewed as passionate and dedicated, and her personal touch is appreciated by customers. The physical store's opening was positively received by the local community. There's a strong appreciation for the shop's focus on quality, customer service, and the unique selection of toys. It's considered one of the best online shops by some customers due to its selection and reasonable prices.

Copy Examples

• •(Website Banner/Social Media Ad): "Unlock a world of wonder! ✨ At The Forgotten Toy Shop, we believe in playtime powered by imagination. Discover timeless wooden toys and classic games that spark creativity and joy for generations. #ForgottenToys #TraditionalPlay #ChildhoodUnplugged"
• •(Instagram Post - Image of a child playing with a wooden train set): "All aboard for adventure! 🚂 There's something magical about the simple joy of a wooden train set, isn't there? Fueling imaginations, one track at a time. What were your favourite childhood toys? Share your memories below! #WoodenToys #ImaginativePlay #TheForgottenToyShop #QualityPlay"
• •(Product Description - For a classic board game): "Gather the family and rediscover the fun! This beloved classic [Game Name] is more than just a game – it's a chance to connect, laugh, and create lasting memories. Crafted with care, it's a nostalgic treasure for your family game nights. #FamilyFun #ClassicGames #RetroPlay #ToyShopUK"
• •(Email Newsletter Subject Line): "🎁 New Arrivals: Toys That Tell a Story..." (Email Body Snippet): "Hello toy lovers! We've just unpacked a fresh collection of enchanting toys, each one carefully chosen to inspire creativity and bring a smile to little faces. From handcrafted wooden wonders to nostalgic treasures, find something truly special at The Forgotten Toy Shop."
• •(TikTok Video Concept - Quick tour of the shop): Visual: Owner smiling, walking through aisles, picking up a few unique toys. Voiceover (warm, friendly): "Step back in time with us at The Forgotten Toy Shop! ❤️ We're a small family business passionate about bringing back the magic of traditional play. Every toy here has a story to tell. Come say hello or find your next treasure online! #SupportSmallBiz #ToyShop #Nostalgia #Edwalton"