Brand Tone

Supportive and Empowering, Problem/Solution Oriented, Benefit-Driven, Professional yet Approachable, Modern and Tech-Savvy

Brand Values

• •Restaurant Empowerment
• •Fairness and Transparency
• •Efficiency and Simplification
• •Customer Success
• •Innovation

Best Practices

• •Focus on the Restaurant Owner's Perspective: Always address their pain points and aspirations. Use "you" and "your restaurant" frequently to make it personal and directly relevant.
• •Emphasize Benefits, Not Just Features: Instead of just saying "commission-free ordering," explain what that *means* for the restaurant ("keep all your hard-earned profits," "save thousands").
• •Maintain a Supportive and Encouraging Voice: Position The Foody Gram as a partner invested in their success. Use positive language and offer solutions proactively.
• •Keep it Clear, Concise, and Action-Oriented: Restaurant owners are busy. Get to the point quickly, use clear language, and always include a clear call to action (e.g., "Book A Call," "Get Started," "Learn More").
• •Be Consistent Across All Platforms: Whether it's the website, a social media post, or an email, the core message of empowerment, fairness, and efficiency should shine through, adapted to the specific medium. Ensure testimonials and case studies also reflect these values.

Social Perception

Positive for Restaurant Clients, Industry Helper, Focused on B2B

Copy Examples

• •Headline: Tired of Commission Fees Eating Your Profits? Take Control with The Foody Gram. Body: Stop giving away 30% of your hard-earned revenue to third-party apps. Our commission-free online ordering system puts you back in charge, with direct payments and your own customer data. It’s your menu, your customers, your profits!
• •Social Media Post: Running a restaurant is tough enough. Your online ordering shouldn't add to the stress. The Foody Gram offers a seamless, all-in-one platform to manage orders, build a stunning website, and connect with more customers – all without the hefty commission fees. Let us help you simplify and succeed! #RestaurantTech #OnlineOrdering #SupportLocalRestaurants
• •Website Snippet: At The Foody Gram, we believe your restaurant deserves to thrive online. That's why we provide powerful, easy-to-use tools designed to boost your sales, streamline your operations, and let you keep every dollar you earn from online orders. Ready to see the difference?
• •Email Subject: Unlock More Orders & Keep 100% of Your Profits! Body: Imagine a world where your online ordering system works for *you*, not the other way around. With The Foody Gram, that world is here. Get a custom-branded platform, effortless order management, and say goodbye to those crippling commission fees. Let's grow your business, together.
• •Ad Copy: Don't just get online, get ahead. The Foody Gram empowers your restaurant with a commission-free ordering system and a professional website that diners will love. More orders, more savings, more success. It's that simple.