Brand Tone

Optimistic, empowering, educational, and community-focused.

Brand Values

• •Sustainability
• •Community
• •Education
• •Empowerment
• •Health

Best Practices

• •Use inclusive language that resonates with a diverse audience.
• •Focus on the positive impact of food choices on the environment and community.
• •Maintain a hopeful and encouraging tone, avoiding guilt or judgment.
• •Incorporate storytelling to connect with the audience on an emotional level.
• •Provide practical tips and actionable advice for making sustainable food choices.

Social Perception

The brand should be perceived as a trusted resource and an advocate for positive change in the food industry. It aims to inspire and empower individuals to make informed and ethical food choices.

Copy Examples

• •"Join the food movement and discover how your choices can create a healthier planet."
• •"Every meal is an opportunity to nourish yourself and support sustainable farming practices."
• •"Small changes in your diet can make a big difference for the environment. Let's start today!"
• •"Connecting with local farmers and producers builds a stronger, more resilient community."
• •"Learn about the power of plant-based eating and its positive impact on your health and the planet."