Your Brand Voice

    Brand Voice Analysis

    Analysis Details

    Brand:The Flying Pepper
    Language:en

    Brand Tone

    Whimsical, Personal, and Joyful

    Brand Values

    • Creativity
    • Joy
    • Personal Connection

    Best Practices

    • Always Write in the First Person: Use "I" and "my" to maintain the personal connection with the artist. The brand's strength is its personal nature, so the copy should always feel like it's coming directly from Isa.
    • Incorporate Storytelling: Share the inspiration behind a piece, a challenge in the creative process, or a happy customer story. This reinforces the value of creativity and personal connection.
    • Focus on "Joy" and Positive Emotions: Use uplifting and cheerful language. Words like "joy," "brighten," "happy," "charming," and "magical" align perfectly with the brand's core value.
    • Engage with the Community: Actively respond to comments and questions using the same warm and personal tone. This validates the audience's perception of the brand as approachable and community-focused.
    • Maintain a Consistent Visual and Textual Aesthetic: Ensure that the whimsical and colorful visuals of the artwork are matched by equally whimsical and colorful language in the copy. The words and the art should feel like they belong together.

    Social Perception

    Positive, Supportive, and Engaged

    Copy Examples

    • Meet our newest little friend! 🦊 This curious fox is ready to bring a touch of woodland magic to your walls. I had so much fun getting lost in the details of his fluffy tail and gentle gaze. Hope he makes you smile! Available now in the Etsy shop. Link in bio to bring him home!
    • Add a splash of color and cheer to any room with this vibrant floral art print! Each petal and leaf was hand-illustrated with love and a palette inspired by a walk through a summer garden. Printed on high-quality, sustainable paper, this piece is perfect for brightening up your workspace, living room, or as a thoughtful gift for a fellow nature lover.
    • A little joy, delivered to your inbox! ✨ This week, I'm sharing a peek behind the curtain at a new collection I'm working on (hint: it involves some feathered friends!). Plus, a special 15% off thank you coupon for our amazing community. Your support means the world to me!
    • Tired of bare walls? Fill your home with art that tells a story. The Flying Pepper offers whimsical, nature-inspired art prints and stationery created by Netherlands-based illustrator Isa. Discover unique pieces that spark joy and celebrate creativity. Shop the collection today!
    • From a little pencil sketch... to a happy print for your home! 🏡✨ #artprocess #illustration #smallbusiness #artistsoftiktok

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