Brand Tone

Friendly & Personal, Warm & Caring, Professional & Experienced, Appreciative & Passionate, Community-Oriented, Creative & Artistic

Brand Values

• •Quality
• •Customer Service
• •Family & Tradition
• •Local Community Focus
• •Reliability & Trust
• •Artistry & Craftsmanship
• •Accessibility & Convenience

Best Practices

• •Embrace the "Family-Run, Friendly Neighbour" Voice: Always communicate in a warm, approachable, and personal manner. Use names when interacting online where appropriate.
• •Highlight Freshness, Quality, and Care: Consistently mention the quality of flowers and the care taken in creating arrangements in product descriptions and posts.
• •Be Genuinely Appreciative and Community-Focused: Regularly thank customers and the community. Share local news or events when relevant (and appropriate) to reinforce local ties.
• •Maintain Professionalism with Empathy: Especially when dealing with sensitive occasions like funerals, combine professional advice with a caring and understanding tone.
• •Keep it Visually Cohesive & Joyful: Ensure imagery across all platforms is bright, showcases the beauty of the flowers, and reflects the cheerful, passionate nature of the brand. Even behind-the-scenes content should feel welcoming.

Social Perception

The Flower Shop Kirton is highly regarded by its customers and the local community. It is perceived as a reliable, high-quality florist with excellent customer service and beautiful, fresh floral designs. Customers appreciate the personal touch of a family-run business and the friendliness of the staff. They are seen as a go-to florist for all occasions, particularly noted for their funeral and wedding arrangements. The shop is considered a "local gem" and a valued part of the Kirton community. Their online presence, including their active social media and user-friendly website with online ordering, contributes positively to their perception.

Copy Examples

• •Website Hero Banner: "Bringing Kirton the freshest blooms and heartfelt designs for over 15 years. Your family florist for every occasion, delivered with a personal touch. Order online for free local & nationwide delivery!"
• •Facebook Post (New Seasonal Collection): "Hello Sunshine! ☀️ Our new Summer Collection has officially arrived at The Flower Shop Kirton! Bursting with vibrant colours and the freshest seasonal flowers, these handcrafted bouquets are perfect for brightening someone's day (or your own!). Pop in store or browse online – free local delivery in Kirton & beyond! #KirtonFlorist #SummerFlowers #ShopLocal #LincolnshireBlooms"
• •Instagram Caption (Wedding Bouquet): "Crafting dreams into reality, one petal at a time. ✨ It was an honour to create this bespoke bridal bouquet for a beautiful Kirton wedding. Wishing the happy couple a lifetime of joy! Thinking about your wedding flowers? Let's chat! #TheFlowerShopKirton #WeddingFlowers #BridalBouquet #LincolnshireWeddings #FloristLove #FamilyRun"
• •Local Ad (Community Newsletter/Magazine): "From our family to yours, The Flower Shop Kirton is here for all of life's moments. Fresh flowers, thoughtful gifts, and friendly service you can always count on. Visit us on Station Road or at theflowershopkirton.co.uk for beautiful arrangements and free delivery."
• •Thank You Card Insert/Email: "Thank you for choosing The Flower Shop Kirton! We poured a little bit of love and a lot of fresh flowers into your recent order. We hope it brings joy! As a local family business, your support means the world to us. Follow our floral adventures @theflowershopkirton! Warmly, Gaynor, Jess & The Team."