Brand Tone

Friendly & Approachable, Creative & Inspiring, Passionate & Knowledgeable, Community-Oriented & Family-Focused, Helpful & Supportive

Brand Values

• •Quality
• •Customer Experience & Service
• •Creativity & Personalization
• •Community & Family
• •Accessibility & Fun

Best Practices

• •Embrace "You" and "We": Use conversational language. Address the customer directly ("You can create...") and use "we" to foster a sense of a personal, family-run business ("We love helping you...").
• •Highlight the Experience: Focus copy on the unique, hands-on experience they offer – the walk-in cooler, DIY design tables, and the European market feel.
• •Be Genuinely Enthusiastic & Passionate: Let the love for flowers and creativity shine through in the wording. Use positive, descriptive adjectives.
• •Educate and Inspire: Share tips, flower facts, or design ideas, reinforcing their knowledgeable and helpful persona, especially for the DIY audience.
• •Incorporate User-Generated Content (with permission): Share customer creations and testimonials. This reinforces the community feel and shows real-life enjoyment of their offerings, naturally aligning with the brand's friendly and approachable tone.

Social Perception

Positive Reputation, Go-To for DIY Floral Design, Unique & High-Quality Florist, Trusted for Special Occasions, Support Local

Copy Examples

• •Instagram Post (Image: Customer proudly holding a bouquet they just made): "Unleash your inner florist! ✨ Grab a friend, pick your favorite stems from our massive cooler, and create something beautiful at our design tables. What will you dream up today? #DIYflowers #FortWorthFlorist #FlowerMarketFun #CreateYourOwn"
• •Facebook Ad (Targeting engaged couples): "Planning your dream wedding? 💍 Let's make your floral vision a reality without breaking the bank! Our DIY wedding flower options and supportive team are here to help you every step of the way. Come walk our cooler and get inspired! #DIYBride #FortWorthWeddings #WeddingFlowers #TheFlowerMarketOn7th"
• •Website Homepage Banner: "More Than Just Flowers, It's an Experience. Step into our European-style flower market, hand-pick your perfect blooms, and let your creativity blossom! Fresh, unique, and always friendly – that's The Flower Market on 7th."
• •TikTok Video Script (Fast-paced montage of colorful flowers, people designing): "Voiceover (Upbeat & friendly): Hey Fort Worth! 👋 Ready for a flower adventure? Our 1600 sq ft cooler is PACKED with fresh blooms. Design your own bouquet or let our family help yours. Come play with petals at The Flower Market on 7th! #FlowerTok #FortWorthTX #DIYFloral #SupportLocal"
• •Email Newsletter Snippet (Highlighting a seasonal flower): "Hello Flower Friends! Stunning [Seasonal Flower Name] have just arrived, bursting with color and ready to brighten your day! Swing by our 7th Street market to pick your own, or let us craft a beautiful arrangement for you. We’re family-owned and love sharing our passion for flowers with you!"