Brand Tone

nostalgic, personal, and engaging

Brand Values

• •Joy
• •Connection
• •Enrichment
• •Wholesome Content
• •Nostalgia & The Magic of Mail

Best Practices

• •Embrace Storytelling: Center your copy around the narrative experience, using evocative language that hints at the emotion and adventure within the letters.
• •Highlight the Tangible: Emphasize the unique, physical nature of receiving mail – the feel of the paper, the excitement of opening an envelope.
• •Focus on Connection & Joy: Frame the product as a means to connect with stories, characters, and even with loved ones if gifted. Use joyful and warm language.
• •Use Nostalgic Language (Subtly): Words like "rediscover," "timeless," "old-fashioned charm," and "magic of mail" can evoke the desired feeling without being overly sentimental.
• •Maintain a Personal and Inviting Voice: Address the audience directly and warmly. Make them feel like they are about to embark on a special, personal journey. Ensure consistency across all platforms, from website copy to social media posts and email communication.

Social Perception

Many customers express delight in the concept and the experience of receiving the letters, often highlighting the joy and anticipation it brings. It's frequently purchased as a thoughtful and unique gift, especially for older relatives. Some reviewers praise the immersive quality of the stories and the beautifully designed letters and extras. The nostalgic aspect and the break from digital communication are also appreciated.

Copy Examples

• •Rediscover the magic of the mailbox. Unfold a new chapter of adventure and connection, one letter at a time. Your story awaits.
• •More than just letters, it's an escape. Journey to another era, feel the thrill of mystery, and connect with characters who feel like old friends. What story will you dive into?
• •Give the gift of anticipation. Imagine their delight as a new piece of the story arrives, a tangible reminder of your thoughtful gesture. Share the joy of The Flower Letters.
• •In a world of instant messages, our letters offer a chance to slow down, to savor, to imagine. Each envelope holds a piece of a beautifully crafted tale, waiting to be discovered.
• •From wartime romances to thrilling adventures, our stories come alive through the timeless charm of handwritten correspondence. Experience storytelling in its most personal form.