Brand Tone

elegant, personal, and professional

Brand Values

• •Creativity and Customization
• •Quality and Freshness
• •Client Connection and Collaboration
• •Professionalism and Reliability
• •Passion for Floral Artistry

Best Practices

• •Always Emphasize Collaboration: Use words like "together," "your vision," and "in partnership with you" to reinforce the brand's collaborative approach.
• •Use Elegant and Evocative Language: Employ descriptive and sophisticated words that appeal to the senses and convey the artistry of the floral arrangements. Words like "artful," "bespoke," "curated," and "exquisite" will enhance the high-end feel.
• •Maintain a Personal and Approachable Touch: While the tone is elegant, it should not be aloof. Addressing the audience directly ("your special day," "let's create") and using a warm and encouraging voice will maintain the personal connection that customers value.
• •Highlight Quality and Expertise: Consistently mention the freshness of the flowers and the team's design experience. This builds trust and justifies the premium nature of the service.
• •Showcase Client Success Stories: Regularly feature testimonials and stories from satisfied customers. This provides social proof and reinforces the brand's values of professionalism and client satisfaction in an authentic way.

Social Perception

Overwhelmingly positive, characterized by stunning and high-quality arrangements, excellent and personal customer service, the ability to execute client visions, and strong reliability for important occasions.

Copy Examples

• •Your love story is one-of-a-kind, and your flowers should be too. We delight in weaving your personal style into every petal and stem, creating a floral narrative that is as unique and beautiful as your journey together. Let's begin crafting the wedding flowers of your dreams.
• •Elevate your corporate space with the language of flowers. Our bespoke floral designs and subscription services create a welcoming and sophisticated atmosphere for your clients and team. Schedule a complimentary consultation to see how we can enhance your brand's environment.
• •Embrace the beauty of the season with our new [Season Name] Collection. A curated selection of the freshest, most vibrant blooms, artfully arranged to bring natural elegance into your home. The perfect gift for a loved one, or a beautiful indulgence for yourself.
• •The quiet moments of creation are where the magic happens. Here's a glimpse into our process of selecting the perfect blooms for an upcoming wedding. Every flower is chosen with intention and a deep love for our craft.
• •'Maria and her team brought my vision to life in a way I could have only dreamed of.' - [Client Name]. It is our greatest joy to collaborate with our wonderful clients and create floral designs that become a cherished part of their memories. We are so honored to have been a part of your special day.