Brand Tone

Fun, Enthusiastic, and Nostalgic

Brand Values

• •Quality and Craftsmanship
• •Australian Made
• •Customer Satisfaction and Community
• •Innovation and Fun
• •Ethical Practices

Best Practices

• •Lead with Enthusiasm: Start copy with energetic and positive words. Use exclamation points and even tasteful capitalization (e.g., "AMAZING," "NEXT LEVEL") to convey genuine excitement that matches the customer's positive reviews.
• •Use Sensory and Nostalgic Language: Don't just say a product smells good; describe *what* it smells like in a relatable way (e.g., "smells just like 'splice' ice-cream," "like buying a 6 pack of lamingtons"). This triggers memory and emotion, which are powerful purchase drivers.
• •Maintain an "Aussie-Made" Voice: Reinforce the brand's Australian identity in the copy. Use a friendly, down-to-earth tone —phrases like "Hey guys" and "Cheers" feel authentic and build a connection with the local market.
• •Incorporate Social Proof: Weave customer testimonials and star ratings directly into marketing copy. Phrases like "Join thousands of Aussies" or "Find out why we have 500+ five-star reviews" leverage the positive social perception and build immediate trust.
• •Keep It Fun and Playful: The brand's identity is tied to fun scents. The copy should reflect this. Use fun hashtags, emojis (🍬, ✨, 🌈), and a lighthearted tone across all platforms, especially on social media, to keep the brand from feeling too formal or corporate.

Social Perception

The public perception is extremely positive, with customers consistently praising product efficacy (strong, long-lasting scents), nostalgic appeal of candy-like aromas, positive customer experience (easy purchasing, quick delivery), and strong brand trust and loyalty, seeing The Fizzery as credible and passionate.

Copy Examples

• •✨ JUST DROPPED! ✨ Remember the smell of Saturday morning cartoons? We've bottled it. Introducing our new 'Fruit Loops' Liquid Wax Melt! 🥣🌈 Get ready for a wave of sweet, fruity nostalgia to fill your entire home. It's YUM on a whole new level. Tap to shop before it sells out! #TheFizzery #LiquidWaxMelts #AustralianMade #NewScent #NostalgiaInABottle
• •Don't just give a gift. Give an experience. 🎁 From our famous "Red Frog Lollies" scent to luxurious "Vanilla & Sandalwood," our handmade bath bombs and candles are the ultimate treat. Made with love on the NSW Central Coast. Spoil someone special (or yourself!). Shop The Collection
• •(Video shows fast cuts of colourful bath bombs fizzing, liquid wax melts being squeezed, and happy customer reactions) On-screen text/Voiceover: "Tired of boring smells? 😒 Our house smells like a candy shop 24/7! 🍬😍 This is The Fizzery. Handmade in Australia. WARNING: Highly addictive! 😉" #HomeFragrance #TikTokMadeMeBuyIt #SmallBusinessAustralia #TheFizzery
• •SMELLS LIKE A SALE! 🎉 Your favourite handmade scents are now 20% OFF! Stock up on Liquid Wax Melts, Candles, and Bath Bombs. Your nose will thank you. SHOP NOW
• •Subject: Psst... Your house is about to smell AMAZING. Hey [Customer Name]! Ready to turn your home into a sanctuary of yum? Whether you're chasing the nostalgia of our "Hubba Bubba Licious" scent or the calm of "Japanese Honeysuckle," we've got the perfect handmade fragrance waiting for you. Made right here in Australia, because quality matters. Find Your Favourite Scent