Brand Tone

Professional and Knowledgeable, Reliable and Trustworthy, Customer-Focused and Service-Oriented, Direct and Informative, Approachable (especially on Social Media)

Brand Values

• •Quality: A consistent emphasis on providing high-quality fixing and fastening solutions, stocking products from reputable industry names.
• •Experience and Expertise: Leveraging their long-standing presence in the construction industry since 1987.
• •Customer Service: Striving to provide competitive and personal service, aiming for customer satisfaction. They mention next-day delivery in Dublin if orders are placed before 12 PM.
• •Reliability: Positioning themselves as a dependable "one-stop shop" for construction and DIY needs.
• •Comprehensive Solutions: Offering an extensive range of products catering to all aspects of the construction industry and also DIY consumers.
• •Innovation/Adaptability: Indicated by the launch of their own brand, "Bobby Building Products," to manufacture a premium range of items.

Best Practices

• •Always Prioritize Expertise and Reliability: Ensure all copy reinforces their knowledge and dependability. Use clear, confident language.
• •Maintain a Customer-Centric Approach: Frame benefits around the customer's needs (e.g., "get the job done right," "solutions for your project"). Highlight service aspects like delivery and expert advice.
• •Be Direct and Informative, but Approachable: While technical accuracy is key, avoid overly jargon-filled language where possible, especially on platforms like social media. Infuse a helpful, friendly tone.
• •Showcase Heritage and Innovation: Balance the trust built through years of experience with excitement about new developments like their "Bobby Building Products" line.
• •Consistent Visuals and Language Across Platforms: While the style might adapt slightly (e.g., more informal on TikTok), the core messaging about quality, reliability, and expertise should remain consistent across the website, Facebook, Instagram, and any other marketing materials. Use consistent branding elements (logo, color scheme if applicable) where possible.

Social Perception

Established Supplier, Specialist Provider, Family-Run Business, Community Engagement (emerging), Limited Online Review Footprint

Copy Examples

• •Headline: Built on Trust. Stocked with Quality. Since 1987. Body: For over 35 years, The Fixing Company has been the reliable partner for construction professionals and DIY enthusiasts across Ireland. Get the high-quality fixings, fasteners, and building consumables you need, backed by expertise you can count on. Visit our Coolmine trade counter or shop online.
• •Social Media Post (Image: Tidy shelf with various branded products): Your Project. Our Priority. From major construction sites to your weekend DIY, we've got the fixings to get the job done right. Quality brands, expert advice, and a commitment to your success. What are you building today? #TheFixingCompany #BuildingSupplies #ConstructionIreland #DIYExperts
• •Website Banner (Promoting their "Bobby Building Products"): Introducing Bobby Building Products! Our own premium range, crafted from decades of industry experience. Quality you expect, innovation you'll appreciate. Explore the Bobby range now – for professionals and DIYers alike.
• •Email Subject: Don't Let a Missing Fastener Hold You Up! Next Day Delivery in Dublin. Email Body: Need it fast? The Fixing Company offers next-day delivery in Dublin for orders placed before 12 PM. Get top-quality screws, bolts, adhesives, and more, right when you need them. Shop our extensive range online or call our friendly team for advice.
• •TikTok Video Caption (Showcasing a "Demo Day" or new product): ⚒️ Get hands-on with the latest tools! Join us at The Fixing Company for expert demos, great advice, and the best supplies for your next job. We're more than just a supplier; we're your partner in building. #ToolsoftheTrade #ConstructionLife #TheFixingCompany #FixingSolutions #MeetTheExperts