Brand Tone

approachable, trendy, and aspirational. It blends the professionalism of a curated fashion boutique with the relatable and personal touch of its founder. The language used on the website and in social media is direct, fun, and fashion-forward, using phrases like "We got YOU covered!" and "FIXED ON YOU!". The TikTok content, featuring the founder's daily life, adds a layer of authenticity and relatability, making the brand feel personal and connected to its audience.

Brand Values

• •Fashion Accessibility
• •Versatility
• •Founder-Curated
• •Customer-Centricity

Best Practices

• •Lead with a "Fixed On You" Attitude: Always frame the copy from a customer-centric point of view. Use "you" and "your" to make the message personal and direct. Instead of "We have new tops," try "Your new favorite top just arrived."
• •Embrace Relatability: Continue leveraging the founder's personal brand. Share behind-the-scenes content, styling tips from Chanel, and stories that connect with the daily life of your target audience (e.g., "the perfect outfit for a busy mom").
• •Keep it Trendy and Timely: Use current fashion slang and reference ongoing trends. Phrases like "core," "aesthetic," and "era" can be used authentically to show the brand is current, but avoid overusing them to the point of being unoriginal.
• •Highlight Versatility and Value: In product descriptions and ads, emphasize how pieces can be styled for multiple occasions. Connect the affordable price point to high value, ensuring the customer feels they are making a smart, stylish investment.
• •Maintain a Clear and Confident Call to Action (CTA): Every piece of copy should guide the customer on what to do next. Use direct and enthusiastic CTAs like "Shop The Fix," "Get Your Look," "Discover Now," and "Join The Club."

Social Perception

The public perceives The Fixed Label as a go-to online boutique for affordable and trendy fashion. Customer reviews highlight satisfaction with product quality relative to price and the variety of styles available. The brand is seen as current and in-the-know, regularly updating its inventory with the latest trends. The active presence on TikTok, especially content involving the founder, likely fosters a sense of community and a personal connection with customers, who see it as a brand run by a real person with a passion for fashion.

Copy Examples

• •Just dropped: Your weekend uniform. ✨ From brunch-ready dresses to sunset-perfect sets, our new collection is curated to make you feel effortlessly chic. Which look are you adding to your cart? #TheFixedLabel #NewCollection #OOTD
• •The Style Fix Is In. Discover hand-picked, on-trend pieces that feel like they were made for you. Shop The Esthetic Collection now.
• •(Video shows Chanel styling one outfit in three different ways) One dress, endless vibes. Taking our new 'City Slip Dress' from a coffee run to date night. It’s all about how you style it! Shop the look now via the link in bio. #StyleHack #TheFixedLabel #DayToNight
• •Subject: It's Your Lucky Day! 25% Off Inside. Hey fashion lover, consider your wardrobe officially upgraded. We're giving you 25% off sitewide to grab those pieces you've been eyeing. Don't wait—your new favorite outfit is just a click away. Use code: STYLEFIX25 at checkout.
• •Wedding season is here. Be the best-dressed guest without breaking the bank. Our collection of affordable wedding guest dresses is filled with timeless, elegant, and photo-ready options. Find your perfect fit at The Fixed Label.