Brand Tone

Empathetic, Supportive, Expert, Knowledgeable, Friendly, Approachable, Professional, Empowering, Positive

Brand Values

• •Expertise & Specialization
• •Personalized Care & Customer Focus
• •Comfort & Confidence
• •Inclusivity & Support
• •Quality Products
• •Integrity & Trust

Best Practices

• •Always approach communication from a place of understanding and compassion, acknowledging the client's potential vulnerabilities or past negative experiences with bra fitting.
• •Share knowledge generously. Explain the 'why' behind fitting advice and product recommendations to empower clients to understand their bodies and needs better. Use clear, jargon-free language where possible, or explain technical terms simply.
• •Focus on solutions, confidence-building, and the positive impact of a good fit. Avoid language that could be perceived as critical or shaming.
• •Let the passion for helping women shine through. Use a friendly, human tone in all communications, from social media captions to email responses. Highlight real customer stories and testimonials.
• •Ensure that the tone and core messages are consistent across the website, all social media platforms, email communications, and in-person interactions. Develop simple brand voice guidelines for anyone creating content.

Social Perception

The Fitting Service is highly regarded by its clients, who perceive it as a trustworthy, expert, and caring provider. Customers feel understood and well-cared-for, often highlighting the transformative experience of a proper fitting. The specialization in post-surgery and complex fittings is a significant aspect of their positive reputation. Amy, the founder, is frequently praised for her sensitive, knowledgeable, and professional approach, which significantly shapes the brand's perception. The brand is seen as a solution-provider for women who have struggled to find comfortable and correctly fitting bras elsewhere.

Copy Examples

• •Headline: Rediscover Comfort, Reclaim Your Confidence. Body: At The Fitting Service, we understand that the right fit changes everything. Our expert, compassionate fitters are dedicated to finding you the perfect bra for every stage of life, from everyday wear to post-surgery support. Experience a personalized fitting where your comfort is our priority. Book your free consultation today and feel the difference.
• •Headline: More Than Just a Bra, It's a Boost of Confidence. Body: Feeling good starts from the inside out. Let our friendly team guide you to the perfect fit in a relaxed, supportive environment. We specialize in a wide range of sizes and styles, including beautiful post-surgery and maternity options. Because every woman deserves to feel fabulous. Visit us in Maidstone or schedule a virtual fitting!
• •Headline: Expert Solutions for Your Unique Shape. Body: Navigating the world of bra fitting can be overwhelming, especially after surgery or when your body is changing. The Fitting Service offers specialist knowledge and a wide selection of medical-grade compression garments and lingerie to ensure optimal comfort and support. Trust our expertise to help you heal and feel your best.
• •Headline: Your Journey to the Perfect Fit Starts Here. Body: Imagine a bra that feels like it was made just for you. At The Fitting Service, that’s our goal for every client. Our founder, Amy, and her team are passionate about providing a chest-inclusive, empowering experience. Say goodbye to discomfort and hello to your best fit ever. We’re here to help you stand taller and smile brighter.
• •Headline: The Support You Need, The Care You Deserve. Body: From everyday elegance to specialized post-operative care, The Fitting Service is your partner in finding lingerie that truly fits your life. Our one-on-one appointments, available in-person or virtually, ensure you receive dedicated attention and expert advice. Let us take the stress out of bra shopping.