Brand Tone

Direct and Value-Oriented, Informative and Straightforward, Enthusiastic (especially on TikTok), Community-Focused (local level), Helpful

Brand Values

• •Value for Money
• •Accessibility/Availability
• •Customer Satisfaction
• •Passion for Angling
• •Efficiency

Best Practices

• •Prioritize Value Messaging: Always highlight the deal, discount, or price advantage. Use keywords like "outlet," "clearance," "sale," "discount," "save," and "best price."
• •Be Clear and Direct: Avoid overly flowery or ambiguous language. Get straight to the point about the product and the value offered. Technical specifications should be accurate and easy to understand.
• •Maintain an Enthusiastic and Approachable Voice (especially on social media): Use emojis where appropriate (like 🎣), ask questions to engage the community, and convey excitement about new stock or deals.
• •Show, Don't Just Tell (on visual platforms): Use clear product images and short videos to demonstrate products and highlight deals in action, as seen on their TikTok.
• •Ensure Consistency Across Channels: While the exact execution might vary (e.g., more visuals on Instagram/TikTok, more detail on the website), the core message of value, quality, and accessibility should be consistent everywhere, from product descriptions to social media captions and customer service interactions.

Social Perception

Reliable Source for Deals, Good Value Provider, No-Frills, Product-Focused, Locally Recognized (in Essex)

Copy Examples

• •Headline: Reel in the Savings! 🎣 Up to 50% Off Select Korda Gear This Week Only at The Fishing Outlet.
• •Social Media Post (TikTok/Instagram): HUGE Korda delivery just landed! Loads of fresh stock at outlet prices. Swipe up to shop before it’s gone! #FishingDeals #Korda #CarpGear #TheFishingOutlet
• •Website Banner: Your Tackle Box Just Got Cheaper. Shop Our Clearance – Lowest Prices Guaranteed!
• •Email Subject Line: 🤫 Psst... Exclusive Deals Inside for Our Subscribers - The Fishing Outlet.
• •Product Description Snippet: Get the [Product Name] advantage without breaking the bank. Quality gear, outlet price. Fish smarter, spend less.