Brand Tone

Enthusiastic & Fan-Centric, Promotional, Official & Connected, Aspirational/Exclusive

Brand Values

• •Fandom Celebration
• •Authenticity (Implied)
• •Accessibility
• •Community (Aspirational)

Best Practices

• •Stay True to Fan Language (Authentically)
• •Emphasize Exclusivity and Connection to Events
• •Maintain Enthusiasm and Positivity
• •Clear Call to Actions, Promotionally Savvy
• •Develop a Brand Voice Guide

Social Perception

Directly Tied to Fan Expo Events, Merchandise Source, Concerns about Operations (based on limited feedback), General Pop Culture Appeal

Copy Examples

• •Headline: Level Up Your Collection! Official FAN EXPO Gear Just Dropped! Body: Don't just attend the con, *be* the con! Grab exclusive tees, collectibles, and more from The FEZ, your official hookup for all things FAN EXPO. Bring the hype home!
• •Headline: The Show's Over, But the Merch Lives On! Body: Missed out on that must-have item at [Specific Expo Name]? Or just want to relive the magic? The FEZ has you covered with the best of the show floor, available online all year round. Shop now and keep the fandom alive!
• •Headline: Authentically Awesome. Officially Fan Expo. Body: Get your geek on with confidence! The FEZ is the official online store for FAN EXPO HQ, delivering genuine merchandise that celebrates your favorite comics, anime, gaming, and sci-fi. No knock-offs, just pure fandom.
• •Headline: New Arrivals Alert! Your Next Obsession Awaits. Body: Fresh from the creative minds at FAN EXPO, our latest collection has landed! From limited-edition art to must-have apparel, dive into The FEZ and discover your new favorite piece. What will you score?
• •Headline: Fuel Your Fandom. All Year Long. Body: Why wait for the next con? The FEZ brings the excitement of FAN EXPO directly to you, anytime. Explore official merchandise, exclusive drops, and the gear that lets you wear your passion proudly.