Brand Tone

Aspirational & Stylish, Accessible & Friendly, Quality-Conscious, Youthful & Timeless, Customer-Centric, Ethically Minded (emerging)

Brand Values

• •Accessibility
• •Quality
• •Transparency
• •Customer Satisfaction
• •Style & Design
• •Responsibility (emerging)

Best Practices

• •Always Emphasize Accessible Style: Continuously bridge the gap between "designer" and "affordable." Use phrases like "luxury you can live with," "designer style, real-world prices," or "beautiful interiors for all."
• •Highlight Quality and Craftsmanship: Even when focusing on accessibility, subtly weave in messages about the quality of materials and construction. Mentioning their process of "filtering out cheap, low-quality factories" can be adapted into customer-facing copy.
• •Maintain a Friendly and Approachable Voice: Use welcoming language. Encourage interaction ("What do you think?", "Visit us!"). Ensure customer service contact points are clear and inviting.
• •Showcase the "Feel" Good Factor: Connect the furniture to the positive emotions and experiences it enables – comfort, style, pride in one's home, creating memories. The brand name "The Feelter" itself invites this connection.
• •Be Authentic about Production and Values: If "made to order" is a key aspect, explain its benefits clearly (less waste, customization, value). If a new charitable initiative is undertaken, share it genuinely. This builds trust and resonates with conscious consumers.

Social Perception

Positive Customer Feedback, Stylish and Modern, Good Value, Trustworthy (locally), Limited Wider Recognition (based on search)

Copy Examples

• •Homepage Banner: "Designer Living, Within Reach. Discover unique furniture and homewares at The Feelter, where style meets affordability. Visit our Melbourne showroom or explore online."
• •Instagram Post (Showcasing a new sofa): "Sink into style ✨ Our new Ruka Sofa is here to transform your living space. Crafted for comfort, designed for life. Customizable to your taste. What colour would you choose? #TheFeelter #MelbourneFurniture #InteriorDesign #CustomSofa #HomeDecor"
• •Facebook Ad (Targeting users interested in home renovation): "Dreaming of a home refresh? The Feelter makes beautiful interiors accessible. Quality designer furniture without the designer price tag. Made-to-order options available. Shop now and create your perfect space! #HomeInspo #AffordableLuxury #TheFeelterMelbourne"
• •Product Description (for a dining chair): "Meet your new favourite dining companion. The Chandi Dining Chair combines sleek, modern lines with enduring comfort, making every meal a stylish affair. Built to last and designed to impress. Explore the collection at The Feelter."
• •Pinterest Pin Description: "Timeless design, youthful spirit. ✨ Find unique pieces at The Feelter that speak to your style. We believe in quality craftsmanship and accessible prices. #TheFeelter #HomeStyle #DesignerFurniture #InteriorInspo #MadeToOrderFurniture"