Brand Tone

Inspiring, spiritual, calming, positive, aspirational, and friendly.

Brand Values

• •Well-being and Self-Care
• •Meaning and Intention
• •Everyday Magic/Luxury
• •Community and Connection
• •Quality and Aesthetics

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand voice (e.g., inspiring, spiritual, friendly) with examples of do's and don'ts. Share this with anyone creating content.
• •Use "Feelgood" Keywords: Incorporate words and phrases that align with the brand's essence, such as "magic," "well-being," "sanctuary," "nourish," "inspire," "calm," "joy," "mindful," "intention," and "hverdagslykke" (everyday happiness/luxury).
• •Focus on Benefits, Not Just Features: Highlight how the products make the customer *feel* and the positive impact they can have on their life and space, rather than just listing product attributes. Emphasize the experience and emotional connection.
• •Maintain Visual-Textual Harmony: Ensure that the tone of the copy complements the visual style of the brand (soft, calming, aesthetically pleasing). The words should evoke the same feelings as the images.
• •Engage Authentically: When interacting with customers on social media or in communications, maintain the friendly, caring, and positive tone. Personalize responses where possible and foster a sense of community.

Social Perception

The brand is largely perceived very positively by its customers. Reviews are overwhelmingly favorable, highlighting product quality, beauty, and the "feelgood" and "magical" experience the products provide.

Copy Examples

• •Instagram Post (Image of a crystal suncatcher): Let a little magic dance into your home. ✨ Our crystal suncatchers don't just brighten rooms, they invite positive energy and moments of sparkling joy. Find yours and transform your space into a sanctuary. #EverydayMagic #CrystalHealing #TheFeelgoodShop
• •Facebook Ad (Carousel of various products - candles, journals, tea): Create your sanctuary. 🌿 From calming aromatherapy to inspiring journals, discover little luxuries that nourish your soul. The Feelgood Shop is here to help you cultivate peace and joy in your everyday. Tap to explore our collection of handpicked treasures. #SelfCareJourney #MindfulLiving #FeelgoodHome
• •TikTok Video Script (Short video showing someone setting up a cozy meditation corner with a diffuser, crystals, and a soft blanket): (Text on screen: My favorite ritual ✨) Voiceover (calm, gentle): Find your calm. Create your sacred space. Just a few moments to breathe, reflect, and reconnect. What little rituals make you feel good? #TheFeelgoodShop #MeditationSpace #SpiritualWellness #Hverdagsmagi
• •Pinterest Pin Description (Image of curated gift set with journal, pen, crystals, and a small plant): The art of mindful gifting. ✨ Inspire a loved one (or yourself!) with a bundle of intention and well-being. Perfect for birthdays, thank yous, or just because. Discover meaningful gifts that speak from the heart. #ThoughtfulGifts #WellnessJourney #TheFeelgoodShopNorway
• •Website Homepage Banner Text: Welcome to Your Feelgood Universe. ✨ Discover inspiring objects, aromatic treasures, and mystical crystals to elevate your everyday and nurture your well-being. Let's create some magic together. [Shop New Arrivals]