Brand Tone

Empathetic, Supportive, Educational, and Aesthetically Pleasing

Brand Values

• •Personal Empowerment & Self-Help
• •Authenticity & Lived Experience
• •Accessibility of Mental Health Tools
• •The Power of DBT & Coping Skills
• •Aesthetic & Engagement in Healing

Best Practices

• •Maintain a consistent tone of empathy and support, acknowledging the challenges of mental health.
• •Incorporate personal anecdotes or stories to build trust and connection.
• •Highlight the practical benefits of the resources, focusing on specific skills and techniques.
• •Use inclusive language and avoid jargon to make resources accessible to a wider audience.
• •Showcase the aesthetic appeal of the printables to emphasize their user-friendliness and engagement.

Social Perception

A supportive and trustworthy resource for mental health tools and coping skills, particularly DBT, known for its aesthetically pleasing and user-friendly approach.

Copy Examples

• •"Join me on my journey to better mental health, coping skills and self-care."
• •"Discover aesthetically pleasing, useful printables to support your mental wellness."
• •"Equip yourself with practical DBT tools to manage your emotions and improve your well-being."
• •"Our resources are designed to be gentle, non-intimidating, and effective for personal use or in therapy sessions."
• •"Empowering you with accessible, affordable mental health resources, inspired by lived experience."