Brand Tone

Friendly & Approachable, Community-Oriented, Helpful & Informative, Down-to-Earth & Genuine, Versatile & Accommodating

Brand Values

• •Customer Service
• •Quality Products
• •Community Support
• •Local Identity
• •Versatility & Convenience
• •Integrity & Fairness

Best Practices

• •Stay Rooted in "Friendly & Helpful": Every piece of copy, from social media replies to product descriptions, should exude warmth, helpfulness, and approachability. Use welcoming language.
• •Emphasize "Local & Community": Regularly mention being locally owned and operated. Highlight community involvement, local events, or feature local customers (with permission). This reinforces the "neighbors serving neighbors" feel.
• •Showcase Versatility Naturally: Instead of just listing product categories, create copy that connects different product lines. For example, "Getting your spring chicks set up? Don't forget to check out our new garden decor to pretty up the coop area!" This reinforces the "one-stop-shop" value.
• •Maintain a Genuine, Down-to-Earth Voice: Avoid overly corporate or salesy language. Keep it straightforward, honest, and relatable, like talking to a helpful neighbor. Use contractions and a conversational style where appropriate.
• •Be Consistent Across All Channels: Ensure the tone used on the website (e.g., "old fashioned customer service") is mirrored in the friendly, engaging tone on Facebook posts and in responses to reviews. Visuals should also align with this authentic, community-focused feel.

Social Perception

Positive & Trusted Local Resource, More Than Just a Feed Store, Helpful and Knowledgeable Staff, Community Fixture, Good Value

Copy Examples

• •Headline (Facebook Ad - General): "From the Pasture to the Porch, The Feed Store Has You Covered! Swing by your local Crossville one-stop shop for quality feed, farm supplies, stylish apparel, and unique home gifts. Old-fashioned service, everyday fair prices."
• •Product Post (Instagram/Facebook - New Apparel): "Step into Southern style! ✨ Fresh arrivals from Hey Dude & Twisted X just hit the floor. Perfect for workin' hard or hardly workin'. Come find your new favorite pair at The Feed Store in Crossville – where farm meets fashion!"
• •Seasonal Post (Facebook - Spring/Gardening): "Got Spring Fever? 🌷 We've got everything you need to get your garden growing and your lawn looking its best! From seeds and soil to tools and expert advice, The Feed Store is your partner in planting. Let's make Crossville beautiful, one garden at a time!"
• •Community Focus Post (Facebook): "Proudly serving Crossville since 2008! Supporting our neighbors is at the heart of what we do. Thank you for choosing The Feed Store for your farm, home, and family needs. #ShopLocal #CrossvilleTN #CommunityStrong"
• •Service Highlight (Website/Social Media): "Can't find what you're looking for? Or need a helping hand with a big order? Just ask! At The Feed Store, we offer custom orders and local delivery to make your life a little easier. Quality products and friendly service, that's our promise."