Brand Tone

Aspirational & Inspiring, Friendly & Approachable, Quality-Conscious & Curated, Helpful & Informative, Slightly Rustic & Heritage-Inspired

Brand Values

• •Uniqueness & Individuality: Offering products that stand out and are not mass-produced.
• •Quality & Craftsmanship: Providing well-made items, with some being handmade or sourced from fair trade suppliers.
• •Customer Satisfaction: Prioritizing good customer service, clear return policies, and reliable delivery.
• •Family Values: Operating as a family-run business with a personal touch.
• •Inspiration & Passion for Interiors: Helping customers to love their living spaces and discover their personal style.
• •Heritage & Timelessness: Offering pieces that often have a vintage, antique, or rustic charm, suggesting an appreciation for classic design and longevity.

Best Practices

• •Emphasize Uniqueness and Curation: Consistently use words like 'handpicked,' 'unique,' 'curated,' 'individual,' and 'eclectic' to reinforce the special nature of the products.
• •Maintain a Warm, Friendly, and Slightly Informal Voice: Reflect the family-run aspect of the business. Use welcoming language, address the customer directly (e.g., 'your home,' 'your style'), and avoid overly corporate jargon.
• •Focus on Storytelling and Inspiration: Don't just list product features; describe the ambiance they create, the lifestyle they evoke, or the story they could tell within a home. Connect products to feelings and aspirations.
• •Highlight Quality and Heritage (where applicable): Mention craftsmanship, materials, and any vintage or rustic inspirations to appeal to customers looking for lasting and characterful items.
• •Be Visually Descriptive: Use evocative language that helps the customer imagine the product in their own space. Appeal to the senses when describing textures, light, and overall aesthetic. Since the brand is visually strong on Instagram, ensure the copy complements this imagery.

Social Perception

The Farthing is generally perceived as a reputable online boutique for those seeking unique and stylish homeware and furniture that differs from mainstream offerings. Customers seem to value the quality of the products and the customer service provided by this family-run business. They are seen as a source of inspiration for interior design, particularly for those interested in rustic, vintage, and eclectic styles. The brand has a growing reputation for reliability and consistency.

Copy Examples

• •Facebook/Instagram Ad (New Collection): Discover timeless treasures for your home. ✨ Our new collection blends rustic charm with contemporary elegance, each piece handpicked to bring unique character to your space. Create a home you truly love. #TheFarthing #UniqueHomeware #InteriorInspiration #NewArrivals #HomeDecor
• •Product Description (e.g., for a Vintage-Style Mirror): Reflect your unique style. This exquisite antique-inspired mirror isn't just a reflection; it's a statement. With its ornate detailing and timeless appeal, it’s ready to add a touch of vintage glamour and a sense of history to your hallway, bedroom, or living room. Hand-selected for its character and quality.
• •Email Newsletter Snippet (Promoting a Blog Post): Struggling to find that perfect finishing touch? 🌿 Our latest blog post is packed with inspiration on how to style your console table like a pro, featuring some of our most loved, unique accessories. Get inspired to create a welcoming entryway that tells your story. Read more [link].
• •Instagram Caption (Showcasing a Styled Room): Sunday moments, made beautiful. ✨ Imagine unwinding in a space that perfectly captures your essence. At The Farthing, we believe in homeware that’s as individual as you are. From statement lighting to cozy textiles, find pieces that speak to your heart and home. #MyFarthingHome #EclecticDecor #InteriorStyling #HomeInspo #FamilyRunBusiness
• •Website Homepage Banner Text: More Than Just Furniture. It's a Feeling. Discover handpicked homewares, lighting, and gifts that tell a story. Quality pieces, unique designs, and a touch of rustic charm for a home that’s truly yours.