Brand Tone

Aspirational yet Accessible, Friendly and Personal, Passionate and Enthusiastic, Helpful and Inspiring

Brand Values

• •Individuality and Self-Expression
• •Quality and Uniqueness
• •Customer Satisfaction
• •Family Values
• •Ethical Sourcing (where possible)
• •Inspiration and Passion for Interiors

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's tone (e.g., friendly, aspirational, enthusiastic), key messaging, "words we use," and "words we avoid." Share this with anyone creating content.
• •Know Your Audience, Speak Their Language: Understand who you're talking to. Use language that resonates with individuals passionate about creating unique, stylish homes, often with a nod to vintage or rustic charm, without being overly technical or exclusive.
• •Weave in Brand Values Naturally: Let your core values (individuality, quality, family-run, inspiration) shine through in your storytelling and product descriptions rather than just stating them. For example, instead of saying "we value quality," describe the craftsmanship or the handpicked nature of an item.
• •Maintain Visual Consistency: Ensure that the tone of your copy is reflected in your visual branding (photography style, graphics). For The Farthing, this means warm, inviting, and stylish imagery that complements the "vintage appeal with a contemporary edge."
• •Review and Refine: Regularly review all customer-facing copy (website, social media, emails, ads) to ensure it aligns with the defined brand tone. Solicit feedback and be open to refining your voice as the brand evolves, always keeping the core identity intact.

Social Perception

Trusted Source for Unique Homewares, Good Quality and Service, Stylish and On-Trend, Reliable Family Business

Copy Examples

• •Let your personality shine through. Our 'Eliza' table lamp, with its antique brass finish and hand-blown glass shade, isn't just a light source; it's a storyteller. Perfect for those quiet corners where you love to dream, it adds a touch of timeless elegance and a whisper of vintage charm to your uniquely 'you' space.
• •Hello, home lovers! ✨ We've been bustling away like busy bees in our Dorset workshop, and we're so thrilled to finally share our new 'Rustic Retreat' collection with you! Each piece has been lovingly handpicked (and some even handmade!) to help you create that cozy, individual sanctuary you deserve. Ready to fall in love with your space all over again? Tap the link in bio to explore!
• •Be Fabulous: Unique Finds to Express Your Style + Styling Tips Inside!
• •From our family to yours, The Farthing was born out of a passion for homes with heart. We believe your space should tell your story. That's why we pour our energy into finding and crafting those special pieces – the ones with a bit of vintage soul and a dash of modern flair – to help you create a home that’s unmistakably, wonderfully you.
• •Feeling inspired to refresh your living room but not sure where to start? We get it! Creating a space that truly reflects your personality can be a delightful journey. In this guide, our family at The Farthing shares some of our favorite simple tips and tricks to help you confidently mix contemporary cool with vintage charm, crafting a haven you’ll adore for years to come.