Brand Tone

Personal and Relatable, Warm and Friendly, Authentic and Handcrafted, Creative and Inspirational, Appreciative

Brand Values

• •Family
• •Craftsmanship and Quality
• •Customer Focus and Customization
• •Accessibility/Affordability
• •Supporting Small Business/Dreams
• •Rustic/Farmhouse Aesthetic

Best Practices

• •Tell a Story: Weave in the personal narrative of "The Farmer's Wife" – Keri's life as a farmer's wife, mother, and artisan. This builds authenticity and connection.
• •Use Warm, Inclusive Language: Employ friendly, approachable terms. Words like "cozy," "cherished," "family," "home," "handmade with love" resonate with the brand. Address the audience directly ("you," "your family").
• •Emphasize the "Handmade" and "Custom" Aspects: Remind customers of the care, craftsmanship, and uniqueness that goes into each product. Highlight the ability to personalize items.
• •Show Gratitude and Community: Regularly thank customers for their support of a small, family-run business. Foster a sense of community around the brand.
• •Be Visually Consistent: Ensure that the tone of the copy matches the visual aesthetic (rustic, farmhouse, warm). The images and text should work together to tell the same story. Use relevant emojis sparingly to add personality (e.g., ✨, ❤️, farmhouse-related emojis).

Social Perception

Positive Reputation for Quality, Trusted Small Business, Source of Unique/Custom Decor, Engaging and Authentic

Copy Examples

• •Fresh from the workshop! ✨ This hand-painted 'Gather 'Round the Table' sign is just waiting to add a touch of rustic warmth to your dining space. Made with love, right here on our Wisconsin farm. What memories would you make around it? #FarmhouseKitchen #HandmadeHome #TheFarmersWifeWI
• •Unleash your inner crafter! Our new DIY Tiered Tray Decor Kit has everything you need to create adorable, seasonal pieces for your home. Perfect for a cozy afternoon project or a fun get-together with friends. Let's make something beautiful together! #DIYDecor #FarmhouseCrafts #GetCreative #TheFarmersWifeWI
• •From a simple piece of reclaimed wood to a cherished part of your home story – that's the journey of so many of our creations. As a farmer's wife and mom of three busy boys, every order helps support our family's dream. Thank you for choosing handmade! ❤️ #SmallBusinessLove #MadeInWisconsin #FarmLife #TheFarmersWifeWI
• •Loved bringing this custom family name sign to life for a wonderful customer! Seeing your ideas turn into unique pieces you'll treasure is the best part of what I do. Have a special project in mind? Send a message – let's chat! #CustomDecor #PersonalizedGifts #FarmhouseStyle #TheFarmersWifeWI
• •Deck the halls, farmhouse style! 🎄 Our latest collection of holiday signs and cozy decor is here to make your home merry and bright. Each piece is crafted with care, ready to become part of your family's traditions. Shop now – link in bio! #HolidayDecor #FarmhouseChristmas #SupportSmall #TheFarmersWifeWI