Tono de Marca

Authentic & Story-Driven, Warm & Welcoming, Earthy & Nostalgic, Passionate & Purposeful, Respectful & Aware

Valores de Marca

• •Heritage & Culture
• •Community & Connection
• •Quality & Craftsmanship
• •Authenticity & Storytelling
• •Social Responsibility & Empowerment
• •Connection to Land & Nature
• •Creativity & Healing

Mejores Prácticas

• •Lead with Story: Always connect back to the core narratives of heritage, Montana, family, and the founder's journey. Let the 'why' behind the brand shine through.
• •Embrace Authenticity: Use genuine, heartfelt language. Avoid overly corporate or generic phrasing. Let Candice English's voice and passion be evident.
• •Highlight Community and Connection: Emphasize the inclusive nature of the brand. Encourage interaction, share customer projects, and foster a sense of belonging.
• •Weave in Purpose: Regularly and naturally mention the connection to Sisters United and the brand's commitment to social responsibility. Show the impact, don't just state it.
• •Use Evocative, Sensory Language: Describe colors and textures in ways that reflect the natural inspiration and the feeling of the yarns (e.g., 'earthy tones,' 'prairie sunsets,' 'soft as a cloud,' 'rustic charm'). Keep imagery consistent with the brand's visual aesthetic.

Percepción Social

Highly Respected Indie Dyer, More Than Just Yarn, Authentic and Inspiring, Community Hub, Culturally Significant, Desirable and Unique Products

Ejemplos de Copy

• •Headline: Yarn Woven with Heritage, Dyed by the Montana Sky. Body: Discover colorways born from Blackfeet tradition and the wild spirit of the West. Each skein from The Farmer's Daughter Fibers tells a story, connecting your craft to the land and a legacy of making. Create something meaningful.
• •Headline: More Than Fiber. It's Community. Body: Join a circle of makers who believe in the power of craft to connect and heal. From our Great Falls studio to your hands, every thread supports our Sisters United initiative, empowering Indigenous women and families. Knit with purpose.
• •Headline: Find Your Wild Hue. Body: Inspired by prairie sunsets and mountain rivers, our hand-dyed yarns bring the untamed beauty of Montana to your needles. Explore unique, earthy tones and fibers that feel like home. What story will you spin?
• •Headline: The Softness of Tradition, The Strength of Purpose. Body: Experience the rich texture of ethically sourced Rambouillet or the delicate halo of Suri Alpaca, all lovingly hand-dyed with colors that echo our Piikuni roots. Create heirlooms infused with story and soul.
• •Headline: Stitch by Stitch, We Rise Together. Body: Every purchase from The Farmer's Daughter Fibers helps fund vital work through Sisters United. Craft with beautiful, unique yarns while championing a future where Indigenous voices are heard and communities thrive. Your project makes a difference.